Mercedes-Benz has unveiled PROTOTYPE, an exhibition exploring the intersection of art and innovation at Studio Odeonsplatz in Munich from January 25 to March 22, 2025. Organized by the Mercedes-Benz Art Collection and curator Christopher Dake-Outhet, the exhibition showcases six international contemporary artists who challenge the concept of the prototype through both physical and digital mediums.
Among the featured artists, Simon Denny blends blockchain technology with hybrid paintings inspired by Mercedes-Benz concept cars, while Salomé Chatriot integrates organic elements with digital renderings of her breath. Paul Seidler’s work examines alternative time systems and Sarah Friend merges digital security with automotive access through a Mercedes-Benz Smart Key. Meanwhile, Theo Triantafyllidis presents a multiplayer game that reimagines digital interaction and Harm van den Dorpel’s blockchain-based collection reflects the illusionary motion of spoked wheels.
The exhibition will be complemented by a series of interactive events, including a panel discussion on the role of prototypes in art and industry (February 14), a curator-led tour (February 15) and an artist-led workshop on digital identity (March 1). The program will conclude with an art performance and discussion featuring Salomé Chatriot on March 21.
As part of its ongoing commitment to the arts, Mercedes-Benz continues to bridge automotive design and creative expression, inviting audiences to reimagine the future through the lens of innovation.
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