Luxury fashion house Louis Vuitton has announced a historic 10-year partnership with Formula 1, becoming an Official Partner of the motorsport and the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025. This agreement marks a significant crossover between fashion and motorsports.
As Formula 1 celebrates its 75th anniversary in 2025, Louis Vuitton will have a prominent presence across key race destinations worldwide. This includes trackside branding, a first for the brand at a major sporting event, as well as its signature Trophy Trunks, which will be presented ahead of races and on the podium to celebrate race winners. The partnership reflects the growing convergence of fashion, culture, sports and entertainment.
Louis Vuitton’s relationship with motorsports began with the creation of a Trophy Trunk for the Formula 1 Grand Prix de Monaco in 2021. The new partnership further strengthens its ties to the sport, drawing on its history of creating custom trunks for prestigious competitions like the FIFA World Cup, the Ballon d’Or and the Olympic Games.
The 2025 Formula 1 season will kick off in Melbourne on March 16, where Louis Vuitton will be deeply integrated into race proceedings. With its tagline, “Victory travels in Louis Vuitton,” the brand aims to elevate the prestige of Formula 1 while celebrating the pinnacle of athletic and engineering achievement.
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