Powder Pink Has Emerged as the First Big Trend of Spring 2025

The first spring 2025 trend is already here, and it’s a cute one: powder pink.

Yeah, yeah, we know we’re technically still in the middle of winter. But our minds are already with the warmer weather. Maybe that’s because we’re already ready to forget about the cold, or maybe we’re just impatient and want to get ahead of the upcoming trends. Whatever the case, we’re so down to start adding powder pink everything to our closets.

Hopefully you’re also on board, because brands like Miu Miu, Khaite, Brandon Maxwell, and Alaïa have all included the on-trend shade of pink in their spring-summer 2025 collections. Our favorite retailers have gotten the memo, too, which means it won’t be hard to find the color as you do a spring wardrobe refresh.

So what does powder pink look like?

Similar to Glinda Pink, this specific shade of pink is soft, light, and romantic—but not too cloying. The pigment is toned down, making it a bit more neutral and less sugary than the Barbiecore trend of recent years.

On the runways, designers are using the color with billowy silks and gauzy organza in straight, classic silhouettes. The effect not only evokes the effortless, feminine glamour of Grace Kelly, but makes this the most wearable color of spring and summer.

Mind you, the powder pink of 2025 has abandoned its traditionally sweet associations for something more nuanced and powerful. It’s not just a simple resurgence of the lightest shade of pink, but rather a sophisticated meditation on softness as strength. Regardless of whether it’s worn as an elegant dress or in a classic button-up shirt, this shade demonstrates remarkable versatility while maintaining its impact.

Best of all, you can start wearing this trend now in cashmere sweaters, wool coats, and cropped jackets. It looks especially good paired with a sheer or satin midiskirt. And as spring arrives, along with the season’s warmer weather, you can branch out into Carrie Bradshaw–inspired dresses and delicate sandals.

Our favorite way to wear powder pink, though? As a more interesting substitute for white or other neutrals. It gives a cool twist to your usual work basics, like a classic structured or button-up top.

Below, we shopped some of our favorite powder pink items for the season ahead.