On Friday night, hundreds of Milan’s fashionites crowded outside SuperStudio to witness the high-intensity, thrill-seeking fashion brand PDF’s runway debut — a graffitied, grungey and generally grand depiction of designer Domenico Formichetti’s chokehold on Milan’s streetwear scene.
The fervent label had already captivated the Italian city’s attention with its “Holy Motor” presentation in June, at which 1,500 guests watched artists like Ghali, Tony Effe, Tedua and more perform alongside the imprint’s motocross-inspired collection. So, this latest show was more of a reminder that PDF’s grand statements are swiftly dominating the sartorial tongues of Milan’s edgier stylephiles.
Titled “United Jam,” Formichetti’s Fall 2025 collection referenced ‘90s and 2000s hip-hop — more specifically, the genre’s golden age of music videos, as well as movies like ‘Boyz n the Hood,’ ‘Paid in Full’ and ‘Menace II Society.’ But it was less a nostalgic nod and more a revitalization of the period’s wardrobe — baggy jerseys, bulky Timberlands and oversized denim — with cues from modern snowboarding uniforms and technical mountainside garments.
“At its core, this collection is about hybridity,” said Formichetti. “It’s about how cultures collide—hip-hop and snowboarding, the streets and the mountains—and how those intersections create something entirely new. I wanted to design pieces that carry the energy of a music video but function like performance gear.”
Bright lights flashed across the runway as PDF’s Fall 2025 cast – a melting pot of models, artists and friends of the label like Moise Keane, Sita Abellan, Alvin Kamara and Taylil James — circled around a crisp white brick wall. But after they’d made their initial loop around the blank set, a legion of graffiti artists imminently took over the scene, spraying the structure with a kaleidoscope of PDF motifs before blaring sirens and fake cops put the chaos to rest. The riotous spectacle was just as insurgent as the label’s clientele, whose roars filled the room once the models returned for the final carousel.
“This is a love letter to the culture that shaped me, but it’s also a provocation—a call to imagine what’s next,” Formichetti concluded.
See PDF’s Fall 2025 collection in the gallery above, and stay tuned to Hypebeast for more Milan Fashion Week coverage.
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