As viral marketing stunts go, there’s a somewhat meta feel to cramming the cast of Severance into a glass box at New York City’s Grand Central Station.
Adam Scott, Patricia Arquette, Britt Lower, Zach Cherry, and Tramell Tillman were among those who brought the Lumon Industries office to life for a crowd of enraptured commuters.
Overseeing it all was Ben Stiller, director of the Apple TV+ series, which is set to return for its second season on January 17.
— Ben Stiller (@BenStiller) January 15, 2025
Dan Erickson’s drama centers around a surgical procedure that separates the work self from the off-hours self, meaning the Lumon crew were very much on the clock at Grand Central.
Onlookers captured them interacting and throwing paper planes at one another, all under the watchful eye of the Tillman’s menacing Milchick.
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The glass box was initially populated with unknown Lumon employees, but the cast later showed up, gathering a crowd, according to images posted on social media.
Here is the cast of Severance making their entrance at the Grand Central pop-up today.
Severance season 2 premiers on Friday, January 17 on @AppleTV pic.twitter.com/0mBOm3gZ5h
— Aaron (@aaronp613) January 15, 2025
Season 2 will follow Mark S (Scott) and the team’s quest to fully unravel the mystery of what it is they actually do at Lumon. Other cast include John Turturro and Christopher Walken.
Those boarding the series for Season 2 include Alia Shawkat (Search Party), Robby Benson (Beauty and the Beast), Stefano Carannante (Mirabilia), Ólafur Darri Ólafsson (The Tourist), Gwendoline Christie (Game of Thrones), Bob Balaban (The Chair), Merritt Wever (Godless) and John Noble (Fringe).
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