Arsenal Football Club and adidas have come together for the fourth year of “No More Red,” a joint initiative made to help keep young people safe from knife crime and youth violence.
First launched in 2022, “No More Red” has been established to support the youth through three core focuses: investing in safe spaces to play, providing on-going opportunities for connection, and championing community role models.
Arsenal has established itself as one of the Premier League’s leading “culture clubs.” Whether its presenting fashion shows for the likes of LABRUM at its stadium or creating capsule collections that pay homage to the lands of the Caribbean, Arsenal continues to represent the club’s — and it’s loyal fan base’s — roots.
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For the fourth instalment of Arsenal’s “No More Red” initiative, Arsenal and adidas have enlisted Zakaria Hassan, George Hobden and Amy Scanlon — figures who have all been recognised for the positive differences they are making in their local communities. Alongside them, Arsenal ballers Declan Rice, Myles Lewis-Skelly and Alessia Russo have also come together to discuss the impact of “No More Red.”
The campaign has been captured in a short film, with various conversations taking place to explore the importance of having trusted role models along with the significance of providing safe spaces for young people to “thrive and express their creativity.”
Take a look at the latest “No More Red” campaign above.
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