In October, Tommy Hilfiger announced JISOO as its latest global brand ambassador, the revered BLACKPINK member is the new face of a New Year-themed apparel collection. The range rings a modern twist to contemporary prep styles — think striped crewneck sweaters, cozy cardigans, tailored button-ups with ruched collars, effortless chambray shirts and henley dresses. These timeless silhouettes embody a sense of optimism and prosperity with bold stripes and cherry reds to complement the holiday spirit. Bold staples arrive with the reversible bomber jacket featuring a diamond-quilted exterior panel with a letterman appliqué and a bright red interior shell and patterned knits.
As a member of BLACKPINK, JISOO has also established a promising solo career with her first-ever solo album ME, explored ventures in acting, including an upcoming role in Amazon Prime’s zombie apocalypse K-drama Newtopia, and fortified her path as a businesswoman by launching her record and entertainment label, BLISSOO.
In conversation with Hypebeast, the multihyphenate opens up about her partnership with Tommy Hilfiger, following her bliss in ventures outside of music and plans for her upcoming birthday celebration in January 2025.
Hypebeast: Looking back on 2024, what are the most impressive moments ?
JISOO: 2024 has been a year of hard work and dedication for me. With so many new beginnings, I made sure not to overlook anything and often asked myself, “Am I missing something?” Every day, I gave it my all, striving to make the most of each moment. I believe that pushing myself without regrets helped me grow even more. The moments spent with fans during our 8th anniversary were especially precious. Overall, every season of 2024 has been meaningful and valuable to me.
HB: You’ve been working hard on a new song. Are you approaching it with a different mindset compared to your first solo album, ME?
JISOO: I’m putting even more effort into this than I did with ME. Being directly involved in the overall production process of the album has brought many challenging moments. However, as I focus on what the fans will enjoy and carefully prepare each detail, the experience becomes even more enjoyable.
HB: We know you enjoy watching movies. What’s your recent favourite move?
JISOO: I love Disney movies, so I recently watched Coco again and cried because I was so touched. [Laughs]
HB: How do you balance your music and acting careers?
JISOO: I try not to separate myself as an actor and singer. Rather than creating a divide between the two, I focus on allowing them to support each other and grow together. I work tirelessly to ensure that nothing is overlooked or left behind.
HB: Your birthday on January 3 in the new year. How do you plan to celebrate your birthday in 2025?
JISOO: Every year on my birthday, I’ve been overwhelmed by the love and congratulations from my fans. This time, I wanted to give back and make it a festive day for them, so I’ve prepared a lot of surprises. If my fans enjoy it, it will make the day even more special for me as well.
HB: What message do you want to share with your fans as we step into 2025?
JISOO: I’m working hard to prepare so we can connect in many different ways. I always want to remind them to take care of their health, and I hope we can spend 2025 happily together. I want to them and give reminder that I love them always.
HB: Your passion for exploring new challenges in different fields is truly inspiring. What drives you to embrace these opportunities?
JISOO: I’m not afraid of failure and have a strong sense of curiosity, so I don’t feel scared no matter what I try. In fact, taking on something new often motivates me even more.
HB: Personally and professionally, how do you envision yourself at the end of 2025?
JISOO: I think I’ll have a busy schedule next year as well. I thought about taking a break around the end of the year, but it seems like I’ll end up working again. Still, I believe I’ll continue to do my best in whatever role I’m in.
HB: As an ambassador for Tommy Hilfiger, what kind of message do you want to convey to people?
JISOO: I want to radiate positive and confident energy. My goal is to capture the vibrant and youthful spirit of Tommy Hilfiger in my own way and spread good energy to as many people as possible.
HB: Which look from the Tommy Hilfiger campaign shoot was your favourite?
JISOO: My favorite look is the one where I was wearing a Breton-striped cardigan and a sophisticated navy crew neck jacket, holding an apple with New York in the backdrop. The collection blends femininity with a modern sensitivity – that resonates deeply with who I am.
HB: Can you tell us about the first moment you met Mr. Tommy Hilfiger?
JISOO: Meeting Tommy Hilfiger in person was truly incredible. I felt an even greater sense of connection as we communicated and shared stories. It gave me an experience that allowed me to have deeper understanding of the brand.
HB: What are your go-to fashion items from Tommy Hilfiger?
JISOO: There are so many cute V-neck knits, and I’ve been wearing them often lately. They’re comfy, stylish and perfect for eveyday wear.
The interview above has been edited for brevity and clarity.
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