“Sesame Street” is relocating.
Sesame Workshop, the nonprofit company that makes the venerable children’s educational program, is looking for a new distribution partner after Warner Bros. Discovery decided not to renew its agreement to air new episodes of the show on HBO and its streaming platform, Max.
Max said the decision was part of a broader corporate shift away from children’s programming. The 55th season of “Sesame Street” — featuring Big Bird, Elmo, Cookie Monster and other colorful Muppets — will be the last to arrive on Max, in January. Old episodes will remain available through 2027.
“Based on consumer usage and feedback, we’ve had to prioritize our focus on stories for adults and families,” a Max spokesman said. “And so new episodes from ‘Sesame Street,’ at this time, are not as core to our strategy.”
Sesame Workshop partnered with HBO in 2015, granting the premium cable outlet a nine-month window of exclusivity for new episodes. Under the agreement, the episodes were later broadcast for free on PBS, which has aired “Sesame Street” since 1970.
The deal provided a significant cash infusion for Sesame Workshop, which expanded its production schedule to 35 episodes a year from 18. It is unclear which platform might pick up the series, but contenders could include Apple TV+ (which aired three seasons of “Helpsters,” another Sesame Workshop children’s series), Netflix and Amazon.
“We will continue to invest in our best-in-class programming and look forward to announcing our new distribution plans in the coming months,” a spokesman for Sesame Workshop said in a statement.
Sesame Workshop and HBO have been accused of contributing to inequality by allowing families who can afford premium cable to get new episodes of the show before others. In 2022, nearly 200 episodes of the show were pulled from Max.
“HBO is holding hostage underprivileged families from having access to timely first-run episodes of perhaps the single most educational children’s franchise in the history of electronic media,” Tim Winter, who was then the president of the Parents Television Council, said in a statement in 2019.
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