TikTok isn’t showing any signs of slowing down in advance of a potential US ban — or even acknowledging it. Instead, the platform is running business as usual for creators, and sharing tips and advice on how to make better content.
One of TikTok’s creator managers, Norissa Samuels, recently shared 10 best practices for posting on TikTok in a keynote presentation at an invite-only creator summit in Los Angeles.
The conference’s presentations left out any mention of the divest-or-ban bill, which could see TikTok removed from US app stores as early as January 19.
Instead, the speakers, including Samuels, zeroed in on one phrase: “high-quality content.”
They defined it as content that drives growth and showcases an in-depth understanding and expertise. At the event, the company said that this type of content performs better on TikTok’s horizontal video tool for longer videos. TikTok also said that, in general, “high-quality content” is a key to getting more views and making more money from the platform.
Samuels shared in a presentation 10 tips for creating better content and mastering storytelling:
- Have a clear beginning, middle, and end.
- Like an elevator pitch, keep an audience engaged throughout the video.
- Engage, then explain. Grab the viewer’s attention in the first five seconds with a strong hook.
- How to craft a strong hook: Answer a question, tease the end result, or create a funny moment.
- Move locations, use trendy sounds or music, voice-over, or lean into effects and text.
- Go in-depth and make people learn or feel something new.
- Solve a problem, bust a myth, share a hack, elevate the everyday, share an inventive idea, or teach step-by-step.
- Prioritize production value with high-quality visuals, edit with quick cuts and captivating shots, and use transitions and fast-paced storytelling.
- Think like a director: Prep costumes, lighting, sound, and framing beforehand.
- Be intentional with your aesthetic. Stick to one that will reflect your brand.
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