Netflix, TF1 and Newen Studios are tying on the streamer’s first daily drama series in France.
Tout Pour La Lumière will film next year and become available on Netflix five days prior to its free-to-air broadcast on TF1 and VoD player TF1+.
Newen, which is producing and co-financing, said the show will be set in the world of music and dance, taking the form of a family saga. It has been penned by Coline Assous, Yentl Coubes, and Maxime Cormier and will be produced by Céline François, and overseen by Stéphanie Brémond, Deputy General Director of continuing drama and long-form series at Newen Studios. Filming will take place in the natural settings of La Ciotat with studio sets in La Belle de Mai in Marseille.
Pauline Dauvin, Vice President Content at Netflix France, hailed a “first” for the nation.
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“This unique collaboration in production and distribution illustrates our shared commitment to innovate for the enjoyment of viewers and to support artistic creation,” she added.
Newen Studios CEO Pierre Branco said: “The launch of such an ambitious new daily series is an exciting project for Newen. We are delighted to bring our expertise in continuing drama to this unique partnership with TF1 and Netflix, aiming to reach and retain a new audience.”
Daily drama has traditionally been the preserve of linear broadcasters, which are keen to have shows that drive regular appointment viewing. In an on-demand environment, however, that has not, historically, been a priority.
But the TF1 and Netflix commission follows Disney+ ordering Return to Las Sabinas, reckoned to be the first daily drama commissioned directly for streaming. It launched on Disney+ internationally and Hulu in the U.S. Other shows, meanwhile, have transferred from free TV to streaming, such as such as Aussie soap Neighbours, which went to Amazon’s Freevee and is now available on Prime Video.
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