The rapper Yung Gravy has a pitch for young people who may be on the fence about voting.
“Girls will like you,” he said in an interview last week with The Daily Cardinal, a student newspaper at the University of Wisconsin-Madison. “Do it.”
On Wednesday Yung Gravy, 28, performed a free concert at a venue near the university where he started his music career as a student. Then he led a parade of about 750 people to a polling place in Madison, where 400 of them voted, according to event organizers.
The concert was a part of the Party to the Polls Purple Tour, a series of nonpartisan events aimed at encouraging voter turnout in areas with high concentrations of young people and low-propensity voters. It is one of many efforts unfolding in the final days of the race to engage members of Gen Z, whose votes are being vigorously pursued by both campaigns.
The tour of 50 events in 16 states was organized by Civic Responsibility Project, a nonpartisan nonprofit that encourages civic participation, and Daybreaker, an organization that puts on sober, daytime dance parties. The events had drawn 25,000 R.S.V.P.s as of Friday, organizers said.
Last week the rapper Lil Jon headlined events in Las Vegas and Reno, Nev., that drew around 900 people each. On Monday the singer and rapper Cordae is set to perform in State College, Pa.
“To have an 11 a.m. Lil Jon concert outside your dorm, and to have a thousand kids stream out and have a dance party was pretty awesome to see,” said Ashley Spillane, a founder of the Civic Responsibility Project and former president of Rock the Vote.
The goal was not just to tell young people that they should vote, she added, but to entice them to “actually care.” The registration pages for the events advertise both pole dancers and “poll dancers.”
In the closing weeks of the race, Vice President Kamala Harris and former President Donald J. Trump have turned to boldfaced names for support and visibility. Beyoncé, Eminem and Bruce Springsteen have rallied for Ms. Harris. Mr. Trump appeared with Hulk Hogan and Dr. Phil at Madison Square Garden on Sunday and recently sat for a three-hour interview with the podcaster Joe Rogan.
The Party to the Polls Purple tour has been focused on setting up events with celebrities who have personal ties to cities and campuses that are home to significant numbers of young, potential voters, said Radha Agrawal, a founder and the chief executive of Daybreaker.
The events are nonpartisan, although some of the celebrities they feature have previously endorsed candidates. Kerry Washington, who danced down a Milwaukee sidewalk at a Purple Tour event on Sunday, was the M.C. of the final night of the Democratic National Convention in August. Lil Jon memorably performed “Turn Down for What” during the roll call of the states.
Yung Gravy, a floppy-haired Minnesotan rapper born Matthew Hauri, is better known for his trollish TikTok antics than his sense of civic participation. He has not explicitly endorsed a candidate, but he said in the Daily Cardinal interview that he supports abortion rights.
He added that although he usually tried to stay out of politics as a musician, he had become more engaged as a student living in Wisconsin, a swing state. Polling averages show Ms. Harris and Mr. Trump neck and neck there, with Ms. Harris holding a one-point edge.
He wrote in a statement that it had been meaningful to encourage voting among students at his alma mater. “This was different than any normal show for me,” he said.
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