Benedict Smith.
Cameron Henderson
27 September 2024 12:04am
Donald Trump has launched a collection of branded watches for $100,000 each.
The watches are said to be made out of 18 carat gold, encrusted in diamonds, and display the “Trump” name and his signature prominently on the watch face.
The former president is not personally selling the timepieces but appears to have given permission for the use of his name and brand by a watch company.
Trump told followers on his Truth Social platform that the watches would make a “great Christmas gift”. It marks the Republican’s latest attempt to monetise his political appeal since he was ordered to pay $454 million following a civil fraud trial in New York.
Named the “Tourbillion”, the watches come in gold, black gold, and rose gold.
According to the advert, there are 147 available — seemingly a reference to the fact that Trump, if he wins the next election, will become the US’s 47th president.
“The Trump Victory Tourbillion’s design is one of classic sophistication combined with President Trump’s symbol of success: Gold,” it reads.
“Almost entirely made out of 18 carat gold and decorated with 122 diamonds, you will stand out for all the right reasons.
“The Trump Victory Tourbillion is designed to counteract the effect of gravity. You’ll be wearing the absolute statement of success.
“Each timepiece will be numbered and feature a personalised message, courtesy of President Trump.”
The advert also features a picture of Trump, who is not wearing the watch but appears to be adjusting his cufflinks.
The former president advertised the items of his Truth Social account on Thursday, where he referred to them as “The Official Trump Watch Collection”.
“You’re going to love them. Would make a great Christmas Gift. Don’t wait, they will go fast,” he told followers.
Three other cheaper watches are available, which cost between $499 and $799 in onyx gold tone, silver gold tone, and red silver tone.
The former president has earned at least $300,000 from selling Trump-endorsed “God Bless the USA Bibles” for $59.99 each, in partnership with country singer Lee Greenwood.
A day after the half-billion civil fraud judgement against him this year, he began selling $399 golden trainers called the “Never Surrender High-Tops”.
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