Being on a global, well distributed streaming platform like Netflix did not give the SAG Awards a viewership bump. Since the Feb. 24 awards show did not make Netflix’s Feb. 19-25 weekly Top 10 list, we knew the ceremony drew fewer than 2.1M views in the first 24 hours but its exact delivery was unknown until the streamer released its semi-annual data dump today that covers the first six months of 2024.
It reveals 1.8M views for the 2024 SAG Awards, the first time the show was carried by Netflix under a multi-year deal. While not exactly apples to apples as Netflix measures views and Nielsen viewers (for linear networks), the performance is on par with the 2022 SAG Awards, the show’s last outing on TNT and TBS, which averaged 1.8 viewers.
Last year, Netflix streamed the SAG Awards live on YouTube, garnering 1.1M views, with the number climbing to 1.5M when additional views on YouTube and Facebook in the first 12 hours were factored in.
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The 1.8M figure released today technically reflects views through end of June 2024 but awards shows are front-loaded, with the majority of watching of the telecast done live or shortly thereafter. Viral clips have a longer shelf life.
The data appears to suggest that the SAG Awards may be one of those niche awards shows that are of interest to a particular group of people who would find it on whatever platform it is available but is not of too much interest to casual viewers beyond that.
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