Universal Studios Hollywood announced today it will launch a series of after-hours Fan Fest Nights in Spring 2025 based on the Star Trek franchise, Back to the Future and the world of Dungeons & Dragons.
Developed by creators of the park’s smash hit Halloween Horror Nights, the Universal Fan Fest Nights will be limited-time, separately ticketed, after-hours events immersing visitors in the various entertainment worlds. For now, they will be exclusive to Universal Studios Hollywood.
“For decades, Universal Studios Hollywood has been a leader in creating and executing innovative special events that are consistent with our brand,” Scott Strobl, executive vice president and general manager of Universal Studios Hollywood, said in a statement. “From our esteemed Halloween Horror Nights event to this all-new Universal Fan Fest Nights experience, we are thrilled about how this breakthrough program will continue to elevate the guest experience in an all-new way.”
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Of course, such separately-ticketed events offer a whole new revenue stream for the park, a smart move given the recent drop in elevated post pandemic park revenue.
In July, NBCUniversal parent Comcast reported lower numbers at its theme parks, which had vaulted to new heights post-Covid. Revenue fell nearly 10% and earnings dropped 24% for the second quarter ended in June.
According to the park’s statement today, the new immersive in-world experiences’ will include live entertainment, cosplay, themed foods and “various types of specialized merchandise.”
The post Universal Hollywood Expands Popular After-Hours Events With “Fan Fest Nights” Dedicated To ‘Star Trek,’ ‘Back To The Future,’ ‘Dungeons & Dragons’ appeared first on Deadline.
