The cartoon streaming service Boomerang is being shut down by Warner Bros. Discovery after more than seven years.
As of next month, Max will absorb the standalone platform’s catalog of shows, which includes Scooby-Doo, Looney Tunes, Tom and Jerry, The Flintstones, Courage the Cowardly Dog, and more.
“As of September 30, 2024, the Boomerang app and website will no longer be available,” the service says in a notice to customers on its website.
“Starting September 30, you can watch fan-favorite Boomerang shows alongside Max’s full catalog of iconic series, hit movies, fresh originals, breaking news, and family favorites including ‘The Amazing World of Gumball,’ ‘Teen Titans Go!,’ ‘Lego Batman’ and more!” the notice adds.
If you’re a current Boomerang subscriber, you will be migrated to Max’s ad-free tier for six months at the Boomerang price of $5.99/month. Max With Ads currently costs $9.99/month to subscribe.
According to WBD, the Boomerang TV classic cartoons channel will continue to be available through partner pay-TV providers.
Boomerang debuted in 2017 when the company was still called Time Warner (before its acquisition by AT&T and subsequent sale to Discovery).
Earlier this year, WBD similarly shut down the MotorTrend+ automotive streaming service and migrated the content to Discovery+ and Max. MotorTrend+ customers were given a similar deal and automatically switched to Discovery+’s ad-free plan.
Media companies have been consolidating their various streaming services as of late in an attempt to cut costs and boost revenue by adding new subscribers.
One such example was Disney, which recently integrated Hulu with Disney+ and is offering a discounted bundle that also includes ESPN+.
Paramount Global also pulled the plug on the Showtime and Noggin standalone streaming services, now offering their content catalogs on Paramount+.
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