Codie Sanchez, the “boring business Queen,” has recently made waves by becoming the co-owner of That 1 Painter. Known for investing in Main Street businesses, Codie’s investment marks another echo in a trend that is putting the trades industry at the forefront.
Explaining her decision to invest, Codie said, “My mission for years has been to make Main Street businesses (that drive our country) great again. I want to make being an owner possible for everyone who is willing to do the work. This is how we will do it.”
Building the world’s greatest home service brands
ResiBrands is a collection of home services brands, including That 1 Painter, Pinks Window Cleaning and Garage Up. Founded by Steven Montgomery, who started as a painter and has been in the industry for over 11 years, ResiBrands is a testament to the potential of the trades sector.
Empowering the trades industry
Codie Sanchez’s decision to invest stems from her belief in the importance of the trades industry. The trades sector faces a significant labor shortage, with 40% of employers reporting difficulties finding new hires to fill vacant positions. However, nearly 90% of skilled tradespeople, including plumbers, electricians and general contractors, report high career satisfaction. By investing in That 1 Painter, Codie aims to make trade jobs cool again and address the labor shortage.
Codie Sanchez: A journey of empowerment
Born to a former tradesman and a 30-year special education teacher, she saw the truth of trades as a backbone to building a life. Determined to empower others, she spent her senior year at Arizona State University in journalism, where she and her team received the Robert F. Kennedy Award for print journalism. Witnessing the impact of financial stability firsthand, Codie transitioned from journalism to finance, dedicating herself to helping others achieve financial success.
A vision for the future
Codie’s entrepreneurial journey has led her to invest in various businesses with a focus on keeping Main Street alive and local. In 2020, she launched Contrarian Thinking, a free-thinking finance and media company that has empowered thousands to take control of their financial destinies. With her investment in ResiBrands, Codie continues to inspire and lead, demonstrating that trades can be a viable and fulfilling career path.
For more information, visit That 1 Painter, ResiBrands, and follow Codie Sanchez on X and Instagram.
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