In 2023, King Charles III changed the name of his charity to the King’s Foundation, but the organization’s programs supporting youth around the world continued without interruption. Now, the barber shop Truefitt & Hill is supporting the charity with a product close to the king’s heart.
This summer, the barber shop released a cologne called Highgrove Splash, part of a collection of fragrances and bath products inspired by the king’s Highgrove House in Gloucester. All products from the collection, which includes a set of soaps, aftershave, cologne, oil, and shaving cream, come packaged in boxes decorated with a watercolor, The Cedar Tree, Highgrove, painted by the king himself.
According to the company, 10% of the net revenue from the sale will go to supporting the King’s Foundation. “The fragrance of the collection instantly evokes the charm of Highgrove Gardens with notes of the essence of cedar at its very heart,” they said in a press release. “The delicate top notes of cypress and lemon gently combine with a hint of lavender, a twist of papyrus and a delicate trace of vetiver to complete the palette of this enduring fragrance.”
Truefitt & Hill, a London barber shop with centuries of history, has a long connection with the royal family. Founded by Francis Truefitt in 1805, the company merged with another hairdresser in 1941, and in 1994, the company moved to its current location in London’s St. James’s Street. In his 1860 book The Four Georges, William Makepeace Thackeray wrote that Truefitt was a wigmaker who served King George IV. In later years, the company held a royal warrant—a document certifying services to the royals—for providing services to Prince Philip. According to writer Nina Grunfeld, barbers from the company used to make trips to Buckingham Palace to cut his hair, and one also cut Charles’s hair for more than a decade.
The new Highgrove Splash isn’t the king’s first foray into fragrances. In August 2022, Penhaligon released Highgrove Bouquet, a scent designed in collaboration with the then-Prince of Wales. According to the Financial Times, perfumer Julie Pluchet spent three years trying to capture the ambiance of the estate’s spectacular Sundial Garden, which is planted with silver weeping limes that give the entire house a slight citrus scent.
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