NBC will air two-hour Toby Keith tribute concert special this August, with a guest line-up to include Luke Bryan, Eric Church, Ashley McBryde, Carrie Underwood and more.
Toby Keith: American Icon also will feature Parker McCollum, Jelly Roll, Darius Rucker, Lainey Wilson, The War And Treaty, with artists performing the late Keith’s hits as well as original songs.
The special airs Wednesday, August 28 at 9 p.m. ET/PT.
The concert will be filmed at the Bridgestone Arena in Nashville, with a portion of ticket sales to benefit The Toby Keith Foundation’s OK Kids Korral, a cost-free home for families of children dealing with critical illnesses, and Monroe Carell Jr. Children’s Hospital at Vanderbilt, one of the nation’s leading children’s hospitals and the top rated in the Southeast.
Keith died Feb. 5 following a three-year battle with stomach cancer. Throughout his career, the country music superstar scored 42 top-10 hits, 33 #1’s, 44 million albums sold, 100 million BMI performances and more than 10 billion streams largely on the strength of his own songwriting and producing. His hits included “Should’ve Been a Cowboy,” “How Do You Like Me Now?!” “Courtesy of the Red, White & Blue (The Angry American),” “I Love This Bar” and many more.
Keith was elected into the Country Music Hall of Fame shortly before his death.
Toby Keith: American Icon is produced by UMG Nashville’s Sing Me Back Home Productions and ITV America’s Thinkfactory Media, in association with Alex Coletti Productions. Cindy Mabe, Dawn Gates, and Harper Grae are executive producers for Sing Me Back Home Productions in partnership with Mercury Studios executive producers Alice Webb and Barak Moffitt; Adam Reed and Jordana Hochman are executive producers for Thinkfactory; Alex Coletti is executive producer for Alex Coletti Productions; TK Kimbrell and R.A.Clark also serve as executive producers. Mercury Studios represents Toby Keith: American Icon for international sales and distribution. The show and special have been packaged by UTA – Keith’s long-time agency partner. The concert at Bridgestone Arena is being promoted by Live Nation.
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