Margot Robbie has conquered the film industry, and now she has her eyes set on the lucrative gin market, with the launch of her own tipple.
Along with her husband and business partner Tom Ackerley, as well as three other friends, Robbie has launched Papa Salt, and she says selling gin is easier than selling a movie.
The star and producer of Barbie, which brought in $1.4billion told The Times of London she found the process of creating and marketing her gin “refreshing,” explaining:
“Movies are a crazy business where you are selling something that isn’t tangible, it’s an idea. You have no idea how much it’s going to make, who’s going to see it, if they’ll see it or how it will be received.
“This feels a lot more straightforward, it’s easier to predict things. You can lay this out on a spreadsheet in a way that you can’t lay out a movie idea.”
Despite this, Robbie’s production company LuckyChap has enjoyed huge success since she co-founded it in 2014. With the slate including hits like I, Tonya (2017), Promising Young Woman (2020), Saltburn (2023) and of course last year’s phenomenal Barbie, it has so far garnered 25 Academy Award nominations (Allison Janney winning an Oscar for her role of Tonya Harding’s mother), 18 BAFTA nominations and billions in box-office takings.
Robbie told the newspaper she was hesitant to follow so many other big names into the booming drink industry – Brad Pitt, George Clooney, Kylie Minogue et al – but feels this is a genuine interest for her, along with her husband and friends, not just a money-making opportunity. She said:
“Our passions are movies and drinks, and now we’ve ticked them both.”
The post Margot Robbie Explains Why “Selling Her Own Gin Brand Is Easier Than Selling A Movie” appeared first on Deadline.
