Shonda Rhimes will be on hand for a right royal London Stock Exchange opening tomorrow morning as Netflix reveals a major UK Bridgerton spending landmark.
The Shondaland boss is getting ready to press the button on another day in London’s financial district to mark the release of Bridgerton Season 3 Part 2, which premiered in the English capital last night.
According to Netflix, Rhimes’ day at the stock exchange comes as the Bridgerton universe’ contribution to the UK economy tops £250M ($318M), supporting 5,000 businesses ranging from food to transportation to carpentry. The streamer provided examples including Visit West reporting a boost in visits to the region where much of the show is set.
Rhimes said: “The Bridgerton universe occupies a special space in culture, resonating with young and old alike, creating conversation, starting trends and influencing everything from baby names to weddings. It is clear that the business of art and culture can make a huge economic contribution to local communities. I could not be prouder.”
Rhimes, who was awarded an honorary CBE by King Charles earlier this year, is an American TV icon, with credits including Grey’s Anatomy, Scandal and Inventing Anna. Bridgerton is one of Netflix’s biggest hits of all time and millions have been tuning in over the past weeks to see how Colin and Penelope’s love will pan out.
Kicking off the London Stock Exchange has been in vogue for stars of late. Succession icon Brian Cox did the same last March to ring in the new season of Succession.
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