& Juliet, the playful, pop-infused musical that gives Shakespeare’s lovestruck heroine a second chance at life, has recouped its $17 million capitalization, the first new musical of the 2022-23 to do so, and only the fourth new musical to become profitable since the Covid pandemic shutdown.
“We’re so proud to be part of a show that brings so much joy to so many people,” the producers of & Juliet said in a joint statement. “It’s exciting to be part of the theater industry’s continuing recovery, and join a growing list of musicals that have recouped post-pandemic, which is further proof that nothing compares to live theater and the shared experience of human connection. We’re thrilled to continue to share our story of second chances with audiences across the globe.”
The three other new musicals to recoup post-pandemic are Moulin Rouge, Six and MJ. When the Neil Diamond musical A Beautiful Noise closes at the end of this month, & Juliet will be the only Broadway show that opened during the 2022-23 season still playing.
Since its opening on Broadway on November 17, 2022 at the Stephen Sondheim Theatre, & Juliet has grossed more than $93 million and drawn more than 650,000 audience members to date. As of June 9, the show has played 673 performances (20 previews and 653 regular performances), with an average capacity of 95.5% and an average paid ticket price of $144.44. The recoupment of the production costs, announced today, was reached on April 14.
The musical, created by David West Read (Schitt’s Creek) and featuring pop hits of Max Martin, is directed by Luke Sheppard with choreography by Jennifer Weber. A UK Tour will launch in July, with a a North American Tour set to begin in September. A German production this October will mark the sixth country to stage the show in less than five years since its West End Premiere in 2019.
& Juliet is produced on Broadway by Max Martin, Tim Headington, Theresa Steele Page, Jenny Petersson, Martin Dodd, and Eva Price, with Lukasz Gottwald; 42nd.Club; Independent Presenters Network; Jack Lane; Library Company; Shellback; Shivhans Pictures; Sing Out, Louise!; Kim Szarzynski; Taylor/Riegler; Tenenbaum/Keyes; Barry Weiss; and John Gore Organization.
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