Universal teed off summer last night with 87 North/David Leitch’s Ryan Gosling Emily Blunt action romance, The Fall Guy, which made $3.15M from showtimes that began at 5PM yesterday as well as Wednesday advance screenings. The movie is only suppose to do around $35M for the weekend, maybe $40M. That’s not your typical start to summer, but we’re in this predicament due to the strikes’ delay on feature films.
The most previous release date for The Fall Guy was March 1, but Universal pushed it to this weekend after Disney/Marvel Studios’ vacated Deadpool & Wolverine to end of July — which some now view as the true start of summer.
Universal believed big time in The Fall Guy, bringing it down to SXSW in Austin, TX for a world premiere where audiences laughed their asses off. This was followed by a screening at the onset of CinemaCon for exhibitors with a stunt-filled Hollywood premiere on Tuesday night. The anticipation is that the Gosling factor of The Fall Guy will keep pulling women out. Also, the movie, despite its insider Hollywood vibe, has a sensibility of yesteryear 1970s/1980s action titles, ones that use to conquer the middle of the country, read Smokey and the Bandit and Every Which Way But Loose.
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