Telemundo has another month as the top Spanish-language broadcast network under its belt.
The network continues to take over primetime, averaging 1.2M total viewers each day from 7 p.m. to 11 p.m. in April. That marks the second consecutive month that Telemundo has beat its competition, including Univision — a first for the broadcaster.
In the 18-49 demo, Telemundo also outperformed the competition with 344,000 average viewers.
Similar to March, the viewership was fueled by the reality series La Casa de los Famosos, which was once again the top Spanish-language primetime show in April with 1.4M average viewers tuning in during its weekday time slot. It’s Sunday time slot raked in an average of 1.3M total viewers.
The scripted drama El Señor de Los Cielos also helped boost Telemundo’s audience. According to Nielsen, the series ranked first in its 10 p.m. time slot on Spanish-language TV. Among the 18-49 demo, about 356,000 viewers tuned in to each episode.
NBCUniversal reports that the show saw a 22% increase in viewership due to digital viewing among adults 18-49, registering the highest digital lift for a scripted series in Telemundo history.
“The overwhelming and continued response from our audience to our primetime programming reconfirms our direct connection to Hispanic viewers and motivates us to continue delivering relevant content that resonates with them,” said Ronald Day, President and Chief Content Officer, Telemundo. “Night after night, we strive to offer our audience the right mix of great scripted storytelling together with the best in real-life celebrity drama to keep them engaged across all platforms.”
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