It would appear that we’ll find out sooner rather than later if the world is buying whatever it is that Meghan Markle is selling. Her mysterious lifestyle brand, American Riviera Orchard, will reportedly officially launch this spring, a source told People.
The Duchess of Sussex, who along with husband Prince Harry exited her role as a working royal in 2020, appears to have plenty of irons in the proverbial fire, even if we’re not 100 percent sure what she’ll be cooking. The Instagram page and website for the brand appeared to great fanfare and little context in mid-March, offering more vibes than information and boasting a royal cypher-inspired logo and a name seemingly referring to Montecito, California’s nickname as the “American Riviera.” Filings with the U.S. Trademark office suggest that American Riviera Orchard could sell, well, any number of things, from jelly to personalized stationery, salad dressing, dog collars, and beyond.
An unnamed source told People that Meghan is thrilled about the brand, but again, offered no enlightenment as to what the former Suits star and The Tig lifestyle blogger is going to be putting out there, saying that it “will reflect everything that she loves—family, cooking, entertaining and home décor.”
“She is excited about her latest, personal venture,” the source continued. “This is something she’s been wanting to do for a while. She is excited to share her style and things that she loves.”
As a reminder, one of the “things that she loves,” according to the trademark filings, may or may not be empty jars.
On Thursday, news broke that Meghan and Harry are each helming a non-fiction project at Netflix as part of their overall deal with the streamer.
Meghan will reportedly serve as executive producer on a show that will “celebrate the joys of cooking, gardening, entertaining, and friendship,” and Harry and Meghan will join forces as executive producers on another project, this one about professional polo. The series will reportedly “pull the curtain back on the grit and passion of the sport, capturing players and all it takes to compete at the highest level.”
This is, of course, in addition to the podcast projects Meghan has in the works with Lemonada Media, following the end of her partnership with Spotify, and a brand new website for the couple’s philanthropic endeavors.
Representatives for Meghan did not immediately return Vanity Fair‘s request for comment.
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