EXCLUSIVE: It’s been a strong few weeks for Telemundo.
The Spanish-language network has been dominating primetime, placing No. 1 both in total viewers and in the 18-49 demographic, beating out rival Univision for the ratings crown.
That’s thanks largely in part by two high-performing series, reality show La Casa de Los Famosos and scripted drama El Señor de Los Cielos.
La Casa de Los Famosos is actually drawing its best audience ever, averaging 1.3M live+same-day viewers across Season 4, according to Nielsen. That marks a 7% increase over Season 3 — the largest season-over-season audience growth the series has ever seen.
So far, the series has seen an increase in total viewers each season, growing 5% from Season 1 to 2 and 1% from Season 2 to 3.
La Casa de Los Famosos is also Telemundo’s top reality series on Peacock, according to NBCUniversal.
Meanwhile, El Señor de Los Cielos is averaging 1.1M viewers per episode. It’s the highest-performing Telemundo series ever on Peacock.
In fact, NBCU reports that viewing on Peacock is 22% more than linear among the 18-49 demographic.
El Señor de los Cielos, which stars Rafael Amaya, is produced by Telemundo Global Studios production. Luis Zelkowicz serves as writer. Directors are Danny Gavidia, Mauricio Corredor, Mauricio Meneses and Bernardo Mota. Ximena Cantuarias and Monica Vizzi executive produces.
La Casa de Los Famosos is produced by Endemol Shine Boomdog, a division of Banijay. Executive producers are Francisco “Cisco” Suarez, Pancho Calvo and showrunner Pablo Alonso.
The post ‘La Casa De Los Famosos’ & ‘El Señor De Los Cielos’ Fuel Telemundo’s Primetime Ratings Success appeared first on Deadline.
