Stars like Kim Kardashian and Billie Eilish have long treated their talked-about tresses with Olaplex.
And now, thanks to the label’s latest launch — Olaplex No.4D Clean Volume Detox Dry Shampoo ($30) — famous folks might need to make room in their beauty bags.
The brand’s first dry shampoo promises to volumize and “leave hair looking and feeling clean” in between washes.
Perhaps Kardashian will be spritzing some on soon; she’s name-dropped Olaplex numerous times over the years, once telling Allure she has “surprisingly health hair” despite “getting [her] hair done a lot and styling it.”
The Skims founder, who recently took her locks back to brunette following her latest stint as a platinum blonde, swears by the No. 3 Repairing Treatment ($30) in particular.
Olaplex No.4D Clean Volume Detox Dry Shampoo ($30)
“When your hair is really damaged, if you sleep in that, it really works. I notice a huge difference!” she exclaimed in a 2015 makeup masterclass, per The Cut.
Meanwhile, fellow former bottle blonde Billie Eilish stocks up on the whole Olaplex range.
“I’m a big Olaplex nut — I use No.3 before I shower, their shampoo, conditioner, No.6, the oil, No.0 — lots of Olaplex,” she recently told Harper’s Bazaar.
Olaplex Hair Perfector No. 3 ($30)
Drew Barrymore has given the brand similar rave reviews, once writing on Instagram, “Within 3 weeks @olaplex saves me…so quickly my hair is remarkably and clearly better.”
And as for when it’s time for a real wash? There’s the No. 4 Bond Maintenance Shampoo ($24, originally $30), which Jennifer Lopez used to get her hair ready for the “Medicine” music video, as she revealed in a behind-the-scenes clip.
One thing’s for sure: When it comes to A-listers’ favorite haircare, Olaplex cleans up.
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