Lamborghini will mark its foray into the electric car market by 230, the Italian supercar maker announced on Tuesday.
The news from the automaker is part of its new “roadmap for electrification program,” called “Direzione Cor Tauri” (Towards Cor Tauri). The plan looks to focus on decarbonizing Lamborghini’s car models along with its Sant’Agata Bolognese site in North Italy, using environmentally sustainable strategies, it said.
Stephan Winkelmann, President and CEO of Automobili Lamborghini, said in a statement, “Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects.
Our response is a plan with a 360-degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory.
“Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence,” he added.
Two new V12 models will be introduced in 2021, while a hybrid transition will occur by the end of 2024, where the entire range of vehicles will be electrified.
The automaker said that it is targeting a CO2 emissions reduction of 50% by the beginning of 2025 in hybrid phase of the program, where it will invest 1.5 billion euros ($1.83 billion) over the course of four years – the largest in the company’s history.
The final phase of the plan, which will occur in the second half of the decade, will be committed to fully electric vehicles with a vision for a fourth model in the future. Lamborghini said it will focus on the performance and positioning of this product at the “top of its segment.”
Lamborghini’s electrification plan trails its competitor supercar maker Ferrari’s strategy, which said it will deliver its first all-electric vehicle in 2025, according to Bloomberg.
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