Following its NEIGHBORHOOD collaboration, P.A.M. has now returned with its High Summer 2020 collection. Enlisting the help of Seoul-based retailer Worksout, the lookbook for the range features local talents Moon Sujin, KingMCK, Lee Eun and Maalib.
Shot both in Worksout’s Seongsan-dong studio and home spaces, the candid showcase helps express the theme of the collection. The photographs with the creatives highlight how positivity is actually a celebration, a state of mind, a situation, a time and a space. Marking with “Positive Messages,” the glow-in-the-dark elements of the collection reveal how a shift in thinking can result in happiness and contentment.
Standout items include the Lightning Messages Hoodies, Crewneck Sweater and Hackerz Shorts, marked by the loose fit loopback terry construction, rib detailing, wispy dyed designs and flower embroidery. Other notables include the Seeing Gesture T-shirt, Deeper Tie Dye T-shirt, Positive Messages Joggers and Glowin’ Gesture Key Ring.
In case you missed it, Palace recently tapped Jean Charles de Castelbajac once again for a SS20 capsule.
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