Prince Harry and Meghan Markle have almost reached the end of the tunnel when it comes to separating from the royal family.
One of the challenges the couple has to address in completing that process is deciding what to do with the name they have seemingly built their brand around — “SussexRoyal.” Unfortunately, they are no longer using the term “royal” when referring to themselves, which means they have some changes to make as their website and charity both bear the word in their names.
The Duke and Duchess of Sussex haven’t made any official announcements as to what their new brand name will be, but the Daily Mail thought they had it all figured out when they thought that Meghan’s close friend Jessica Mulroney had registered a new website, sussexglobalcharities.org.
That speculation was quickly shut down by Mulroney who revealed that the new site was actually registered not to her own charity, but to a foundation with a very similar name.
“If certain investigative journalists were to do their jobs, perhaps they would see that Shoebox Project Foundation is owned by a Mr Roy in North Carolina and has no affiliations or ties to our charity The Shoebox Project,” the Canadian stylist tweeted.
Meanwhile, her husband, Ben Mulroney, also shut down the rumors and simply responded, “False,” to Page Six’s tweet which reported the same conclusion as the Daily Mail.
If certain investigative journalists were to do their jobs, perhaps they would see that Shoebox Project Foundation is owned by a Mr Roy in North Carolina and has no affiliations or ties to our charity The Shoebox Project. Happy Sunday.
— jessica mulroney (@jessicamulroney) February 23, 2020
— Ben Mulroney (@BenMulroney) February 23, 2020
Meghan and Harry addressed the controversy surrounding their name when they published the details of their transition from full-time members of the royal family.
SussexRoyal.com explained, “While there is not any jurisdiction by The Monarchy or Cabinet Office over the use of the word ‘Royal’ overseas, The Duke and Duchess of Sussex do not intend to use ‘Sussex Royal’ or any iteration of the word ‘Royal’ in any territory (either within the UK or otherwise) when the transition occurs Spring 2020.”
The site further revealed that “their digital channels will be refreshed as they introduce the next exciting phase,” which means it’s only a matter of time before they reveal the new website and charity names.
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