London fashion school Central Saint Martins and PUMA have teamed up for a “Day Zero” collection consisting of new takes on the RS-X³, Future Rider and Ralph Sampson Low. Designed by some of CSM’s finest students, the “Day Zero” collection is inspired by the threat of water shortages in the modern-day world, and uses bold iconography to hammer home the urgency of its statement.
A vivid take on the RS-X³ leads things off by using a stark black and white base as a canvas for neon accents, which arrive in purple, yellow, blue and red. A world map is embroidered on the upper in neon yellow thread, nodding to the global nature of the challenge presented by water shortages. Next up is the Future Rider, equipping crisp white, elegant grey and airy sky blue tones. An extra set of flecked neon laces wraps around the upper in Virgil Abloh-esque fashion, with special insoles and a “Day Zero” hangtag towards the heel adding further style. Rounding things off is a tan canvas Ralph Sampson Low with grey accents and critical hand-scrawled quotes like “Water Runs Dry” and “No Habitat.”
Seemingly self-aware that they’re entering an industry that places a heavy tax upon the Earth’s natural resources, the CSM students have created an undeniably vivid trifecta of footwear options. All 3 will be available on the PUMA webstore come March 19, with the RS-X³ priced at $110 USD while the Future Rider and Ralph Sampson Low arrive at $80 USD per pair.
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