Pharrell Williams just announced that he worked closely on the design of a two-tower, residential development in the center of Toronto. Created in partnership with Westdale Properties, Reserve Properties, architects IBI Group and interior designers U31, the building aims to offer a new concept for living spaces and is set to begin sales in early 2020. Pharrell worked closely with the teams on everything from the vision of the architectural facade to the furnishing choices for individual spaces.
Williams is known for his high-profile collaborations, including a collection with Chanel and his ongoing partnership with adidas and Human Made. He has even worked on architecture in the past through joint efforts with Oppenheim Architecture + Design, and Zaha Hadid Architects, as well as the creation of the Something in the Water Festival. However, this marks the first time the talented artist and designer has worked on a multi-residential development.
Named “untitled,” the building’s design stems from a lifestyle imagined by Williams and the teams where people are given a completely blank backdrop to make their own. “To live your life untitled means not having to live up to something or perform beyond a standard,” explains Williams. “For the standard to literally just be this beautiful matrix that allows people to create their own world. How could we as designers ensure the essentials were really thought out and expertly crafted, but delivered in a way that left everything else up to the imagination of the person occupying the space.
“The opportunity to apply my ideas and viewpoint to the new medium of physical structures has been amazing,” continued Williams. “Everyone at the table had a collective willingness to be open, to be pushed, to be prodded and poked, to get to that uncomfortable place of question mark, and to find out what was on the other side. The result is untitled and I’m very grateful and appreciative to have been a part of the process.”
untitled will feature 750 units and is set to launch in 2020. Those interested in more information can visit untitled’s website.
For more cutting-edge architecture, check out the recently redesigned Nautilus hotel in Miami.
A post shared by Pharrell Williams (@pharrell) on Nov 5, 2019 at 7:35am PST
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