In the past few years, the #MeToo movement and stories of sexual assault have led a huge international conversation about the importance of consent. So much so, that many college campuses have created consent classes to help students clear up any grey areas of what is and isn’t acceptable behaviour.
The Argentine sex toy company, Tulipán, has joined the conversation and just created a “consent condom” that requires four hands to be opened. There are four buttons on the box: one person presses the top two, and another the bottom two. The videos on Tulipán’s Twitter page demonstrate how it works.
Accompanying the videos are (translated) messages such as “This pack is as simple to open as it is to understand that if it does not say yes, it is no,” and “Consent is the most important thing in sex.”
“Tulipán has always spoken of safe pleasure but for this campaign we understood that we had to talk about the most important thing in every sexual relationship — pleasure is possible only if you both give your consent first,” said Joaquin Campins from Tulipán’s ad agency BBDO. “If it’s not a yes, it’s a no.”
The new condoms were given a trial in Buenos Aires, and free samples were handed out at bars and events. Apparently, feeback was pretty good, and the company is going to make them available in shops later this year.
An estimated one in five women and one in 71 men are raped at some point in their lives. Also, over half of female victims report being assaulted by their intimate partner and a further 40% of women and 50% of men say their attacker was someone they knew.
While requiring two people to open the packaging won’t stop sexual assaults and rape, involving both people in the process is definitely a good place to start.
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