The Joshua Hong US charm offensive is just getting started.
“It’s my first time at the Super Bowl. So excited to be here,” Hong, a vocalist from the K-pop boy band Seventeen, said in a video released by the NFL. He also wished the players on both teams good luck.
Hong was one of the scores of celebrities, from Travis Scott to Jay-Z, who descended on San Francisco for the championship game between the New England Patriots and the Seattle Seahawks. He had teased fans that he would show up at the Super Bowl hours before game day kicked off in earnest, posting selfies of himself from the car on the way to the stadium.
In another video released on the NFL’s official X account, the Los Angeles-born singer walked onto the field in a preppy outfit, soaking up the game day vibes and snapping some photos.
Joshua from SEVENTEEN taking in the sights and sounds of @SuperBowl LX. @pledis_17 #SBLX https://t.co/TpcuCsCwpA pic.twitter.com/g9TT0Ijc3O
— NFL (@NFL) February 8, 2026
Hong had been spotted in the front row of Thom Browne’s fashion show in San Francisco two days before the Super Bowl festivities. He’s working with the California-based United Talent Agency to secure acting gigs, continuing the band’s push to expand his career stateside.
His Super Bowl appearance comes weeks after he made K-pop history as the first male idol to walk the Golden Globes red carpet in January. Hong was spotted rubbing shoulders with the stars of the hit show “Heated Rivalry” backstage.
Seventeen is one of K-pop mega-agency Hybe’s biggest moneymakers. The 13-member boy band is in the middle of its world tour and heads to Southeast Asia next. Their label mates, BTS, will return after a prolonged hiatus on March 21 with the album “Arirang.”
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