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Kim Kardashian and Kylie Jenner take on ‘Kardashian curse’ after Kendall’s Super Bowl ad

February 8, 2026
in News
Kim Kardashian and Kylie Jenner take on ‘Kardashian curse’ after Kendall’s Super Bowl ad

Kim Kardashian and Kylie Jenner challenged the “Kardashian curse” after sister Kendall’s viral Super Bowl commercial suggested she’s under a dating curse.

“Haven’t you heard? The internet says I’m cursed,” Kendall joked in the Fanatics Sportsbook ad, which references the model’s series of NBA boyfriends. “Any basketball player who dates me kind of hits a rough patch.”

Kim took to Instagram Stories on Friday to address the “curse” by sharing her Fanatics Sportsbook bet on Sunday’s big game between the New England Patriots and Seattle Seahawks.

The Skims founder, 45, shared a screen shot of her bet — 69 cents in favor of the Seahawks with the possibility of earning $347,222 — writing atop the pic, “Here me out … I’m proving the curse ISN’T real because one of us will win.”

Kim Kardashian in a white corset dress with a sparkling necklace and Kylie Jenner in a sheer light-colored top and black skirt pose together.
Kim Kardashian and Kylie Jenner took on the “Kardashian curse” after Kendall’s Super Bowl ad went viral. Getty Images for Academy Museum of Motion Pictures
“Here me out … I’m proving the curse ISN’T real because one of us will win” Kim wrote atop a screenshot of her bet for the Seahawks. Kim Kardashian/Instagram

Kylie, meanwhile, took to the same platform to share that she’s also backing the Seahawks. “Kim traded on the Seahawks,” she wrote atop Kim’s screengrab.

“Am I saying I copied her by trading on the Seahawks?” she joked, referencing Kourtney and Kim’s infamous riftover Kourtney having her wedding to Travis Barker in Italy, eight years after Kim wed Kanye West in the same locale.

Kendall, meanwhile, sipped tea in a black swimsuit in the already-viral Superbowl ad for the sports betting site.

In the ad, she sipped tea from a rose-embellished teacup. As she uttered, “Haven’t you heard? The internet says I’m cursed, the rose wilted.

Screenshot of a Fanatics Markets bet showing a $250,000 wager on the Seattle Seahawks, with text above humorously questioning if this copies Kim Kardashian.
Kylie reposted the screengrab along with a savage joke and Kim and Kourtney’s infamous wedding venue feud. Kylie Jenner/Instagram
Kendall Jenner in a black swimsuit for a Fanatics Sportsbook ad.
Kendall’s Fanatics Sportsbook ad poked fun at her history of dating basketball players.

She then recounted her rough history with basketball players hitting “a rough patch” after dating her, striking a match and throwing the flame into a bin full of basketball jerseys.

Kendall then ambled through a mansion filled with portraits of herself and her ex boyfriends — their faces conspicuously removed. “While the world has been talking about it, I’ve been betting on it,” she added.

In the next shot, she emerged from a luxurious pool in a black swimsuit. “This pool? Basketball boyfriend one missed the playoffs. I guess nobody was getting a ring in this house,” she quipped before moving onto a jet.

Kendall Jenner in a white dress, sunglasses, and headscarf, holding luggage and smiling, with a private jet and another woman in the background.
“Haven’t you heard? The internet says I’m cursed,” she said.
Kendall Jenner poses with two handbags next to a vintage car and private jet.
“The Kardashian curse – it’s not even my last name,” she quipped in the viral ad. Sophie Sahara/Fanatics Sportsbook

In the cheeky ad, she also stepped into a sports car before approaching a jet, noting that “Boyfriend number two flopped right out of the league,” and adding, “This cute jet? Thanks boyfriend three!”

Once she was settled in her seat, she said she was ready to “bet on something new. Football players.” Kendall, 30, concluded the ad by quipping, “The Kardashian curse – it’s not even my last name.”

Kendall indeed has dated a string of NBA stars, including Devin Booker, Ben Simmons, and Jordan Clarkson, and Blake Griffin.

But her love interests haven’t been exactly restricted to athletes — ex boyfriend Bad Bunny is set to perform at the Super Bowlon Sunday.

The post Kim Kardashian and Kylie Jenner take on ‘Kardashian curse’ after Kendall’s Super Bowl ad appeared first on Page Six.

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