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How Nintendo Became the Most Fun Video Game Company

February 6, 2026
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How Nintendo Became the Most Fun Video Game Company

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Keza MacDonald, the video games editor at The Guardian and author of the new book “Super Nintendo: The Game-Changing Company That Unlocked the Power of Play,” chose to write her first book about Nintendo because the company has been so central for so long to the culture of games. “It was the company that got me into video games,” she says. “I know that’s the same story that millions of other people have had as well.”

Having grown up alongside Nintendo, she now sees her own children discovering its characters. “I’m starting to see Nintendo through their eyes, and see this as an intergenerational piece of culture in the same ways as Disney or indeed some of those classic children’s novels. … Nintendo holds the key to understanding why we love video games as a whole. Because if you understand Nintendo, you do understand why it is that people love games.”

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The post How Nintendo Became the Most Fun Video Game Company appeared first on New York Times.

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