The conservative group Turning Point USA will present a concert during halftime of the Super Bowl on Sunday night as counterprogramming to the N.F.L.’s official halftime show featuring the Latin superstar Bad Bunny, who has been an outspoken critic of the Trump administration.
Billed as the “All-American Halftime Show,” it will be headlined by Kid Rock and will celebrate “faith, family and freedom,” according to an announcement Monday from TPUSA, an organization founded by Charlie Kirk, the activist who was killed last year, to rally young conservatives.
The event will air on TPUSA’s various social media accounts, including on YouTube, X and Rumble, as well as other platforms associated with the right, including the streamer Daily Wire+, Real America’s Voice and One America News Network, the announcement said. Other artists scheduled to perform include the country singers Brantley Gilbert, Gabby Barrett and Lee Brice. A website for the event promised more artists to be announced.
Kid Rock, who has performed at political events for President Trump, cast the show as an explicit rejoinder to the planned performance by Bad Bunny, a Puerto Rican who typically performs in Spanish.
“We plan to play great songs for folks who love America,” Kid Rock said in a statement announcing his performance.
On Sunday evening, Bad Bunny’s “Debí Tirar Más Fotos” became the first Spanish-language album to win the Grammy for album of the year.
Bad Bunny made an explicit political statement from the Grammys stage, saying “ICE out” as he accepted an award earlier in the evening. “We’re not savage, we’re not animals, we’re not aliens,” Bad Bunny added. “We are humans, and we are Americans.”
The Super Bowl halftime show is generally the world’s most-viewed concert each year — the centerpiece of the most-watched annual television program. More than 130 million people saw last season’s halftime show featuring the rapper Kendrick Lamar.
After Bad Bunny was announced as the halftime performer this fall, Mr. Trump said in an interview on Newsmax, “I don’t know why they’re doing it — it’s, like, crazy.” Speaking last month to The New York Post, he said of Bad Bunny and the band Green Day, scheduled to perform at the Super Bowl’s opening ceremony, “I’m anti-them.”
Hosting the season premiere of “Saturday Night Live” in October, shortly after he was announced as this year’s halftime performer, Bad Bunny joked that “everyone is happy” about his selection before toggling to Spanish and saying, “It’s more than an achievement for myself, it’s an achievement for all of us. It shows our footprints and our contributions to this country, which no one will ever be able to take away or erase.” He then added, in English again, “If you didn’t understand what I just said, you have four months to learn.”
Marc Tracy is a Times reporter covering arts and culture. He is based in New York.
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