The watch world is readying itself for the slew of new releases from the likes of Patek Philippe and Rolex when Watches and Wonders descends on Geneva in April. But this week, the watchmaker Omega and the luxury conglomerate LVMH both spotted a window of opportunity to get pieces out ahead of the annual gathering.
Since 2020, LVMH has been kicking off each new year by serving up watches from its stable of brands, including Zenith, TAG Heuer, Hublot, and Louis Vuitton. Meanwhile, Omega—muscling in on LVMH’s party somewhat—is leaning into its connection to next month’s Winter Olympics in Italy, where it will once again serve as the event’s official timekeeper.
These six are the timepieces that caught WIRED’s eye this week.
TAG Heuer Carrera Chronograph Seafarer
Starting with perhaps our favorite of the bunch, this TAG is actually inspired by an old 1949 Heuer “Solunar” model produced for Abercrombie & Fitch. The trick here is that not many mechanical watches are able to let the wearer know when low or high tide is taking place, but this piece can via an indicator on the 9 o’clock subdial. However, form also follows function here, as the teal and yellow accents (a callout from the original) contrast with the champagne dial to make the Seafarer effortlessly shipshape.
Hodinkee unveiled its own version of this piece in 2024, and it must have sold well to prompt a new iteration so soon afterwards. The 42-mm stainless steel case’s pump pushers on the right are balanced by the “Tide” pusher on the left, while inside mechanical power is supplied by the in-house TH20-04 automatic movement. You also get 80 hours of power reserve to let the watch continue to run once it’s off your wrist and, most fittingly, 100 meters of water resistance. $8,800 at TAG Heuer.
Hublot Big Bang Tourbillon GOAT Edition
Whether you’re in the Novak Djokovic camp or not when it comes to choosing the greatest tennis player of all time, there’s no denying his record: an epic 24 Grand Slams. Hublot, very much on team Djokovic, has decided to create a watch celebrating the Serbian’s achievements, one that is brimming with tennis references.
The 44-mm Big Bang Tourbillon GOAT Edition’s case is a special Hublot-developed composite made from Lacoste polos and Head tennis racquets (yes, really), reinforced by a mid-case of Titaplast (the world’s strongest polymer). Then there’s a three-dimensional main plate that looks like racquet strings, as well as a tennis-ball-shaped power reserve barrel. We’re not done yet! The white leather strap is supposed to mimic a racquet grip, and finally the watch comes in three colors—blue, orange, and green—to call out grass, clay and hard court surfaces. Ace. $121,000 at Hublot.
Tiffany & Co Tiffany Timer
The original Tiffany Timer, actually called the “Timing Watch,” was a chronograph pocket watch that came out 160 years ago, in 1866. This piece is now informing the design on Tiffany’s new offering, which is limited to just 60 pieces. Now the Timer comes in a 40-mm platinum case, but the winning aesthetic is secured by the Tiffany Blue lacquer on the dial, consisting of 15 layers, which incidentally alone takes more than two days to finish. The indexes are baguette diamonds (naturally), while three subdials and a date window at 6 o’clock round out the understated but undeniably stylish look. Inside is Zenith’s El Primero 400 chronograph movement, visible through a sapphire case back, which is good for a 50-hour power reserve. $55,000 at Tiffany & Co.
Zenith Defy Revival A3643
Now on to an actual Zenith, one that is full of retro charm. The original Defy A3643 came out in 1969 (the same year Zenith launched its El Primero caliber, no less), but now it’s returning in 37-mm, 14-sided “Revival” form. Unlike the original model, which had a solid case back, the Revival is fitted with a sapphire display back, revealing the Elite 670 automatic movement with a power reserve of 50 hours. But to make sure the rest of the watch matches the late ’60s version as closely as possible, Zenith conducted a high-precision scan of a vintage example to reverse-engineer the dial. The bold orange rectangle on the seconds hand is a win, while water resistance to 300 meters makes this watch more than capable for ocean encounters. $7,800 at Zenith.
Louis Vuitton Escale Worldtime
It was more than 10 years ago when the Escale first displayed a world time function—where a watch shows the time in multiple time zones on the dial using reference cities—but more recently the watch has been simpler, with time-only iterations. At LVMH Watch Week, however, the brand clearly decided that it was high time the Escale got complicated again. (“Escale,” rather fittingly for this piece, means “stopover.”)
The Worldtime boasts a suitably luxurious 40-mm platinum case and hand-painted flag motif dial that can simultaneously display 24 time zones. A jumping hour—where the hour indicator instantaneously snaps to the next hour when the minute hand completes a full cycle—means time and display city adjustment can be done all via the crown. There’s even 50 meters of water resistance, should you be foolish enough to go swimming with it. $94,500 at Louis Vuitton.
Omega Seamaster Diver 300M Milano Cortina
Stepping away from LVMH Watch Week, Omega, gearing up for the start of the 2026 Olympic Winter Games in Italy in just a couple of weeks, has leveraged its official timekeeping partner status by bringing out this all-white version of the Seamaster Diver 300M.
The 43.5-mm white ceramic case is matched by a white ceramic bezel insert (with a laser-ablated dive scale), a white ceramic dial that’s laser engraved with an appropriate frosted pattern, and a white rubber strap. The minimal nonwhite sections include a grade 5 titanium case back and titanium bezel. As with all Seamasters in this series, 300 meters of water resistance is on board, and the power reserve is 55 hours. Despite the Olympic connection, this Omega is not a limited run. $10,500 at Omega.
The post Watch Party: The Best TAG in Years, a ’60s Sensation, and Omega Goes All White appeared first on Wired.
