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Selling America is a ‘dangerous bet,’ UBS CEO warns as markets panic

January 20, 2026
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Selling America is a ‘dangerous bet,’ UBS CEO warns as markets panic

Investors are ‘selling America’ in spades Tuesday: The 10-year Treasury yield is at its highest point since August, the U.S. dollar slid, and the traditional safe-haven metal investments—gold and silver—surged once again to record highs. The CEO of UBS Group AG, the world’s largest private bank, thinks this market is making a “dangerous bet.”

“Diversifying away from America is impossible,” UBS Group AG CEO Sergio Ermotti told Bloomberg in a television interview at the World Economic Forum in Davos, Switzerland, on Tuesday. “Things can change rapidly, and the U.S. is the strongest economy in the world, the one who has the highest level of innovation right now.”

The catalyst for the selloff was fresh escalation from U.S. President Donald Trump, who has threatened a 10% tariff on eight European allies—including Germany, France, and the UK—unless they cede to his demands to acquire Greenland. Trump also threatened a 200% tariff on French wines and champagnes to pressure French President Emmanuel Macron to get on his Nobel Peace board. Trump’s favorite “Mr. Tariff” is back and bond investors are unhappy with the volatility.

But if investors keep getting caught up in the volatility of day-to-day politics, and shun the U.S., they’ll miss the forest for the trees, Ermotti argued. While admitting the current environment is “bumpy,” he pointed to a statistic: Last year alone, the U.S. created 25 million new millionaires. For a wealth manager like UBS, that is 1,000 new millionaires a day. To shun that level of innovation in U.S. equities for gold would be a reactionary move that ignores the long-term innovation of the U.S. economy.

“We see two big levers: First of all, wealth creation, GDP, growth, innovation, and also more idiosyncratic to UBS is that we see potential for us to become more present, increase our market share,” Ermotti said.

But if something doesn’t give in the standoff between the European Union and Trump, there could be a potential for further de-dollarization, this time, from Europe selling their U.S. bonds, George Saravelos, head of FX research at Deutsche Bank, wrote in a note Sunday. Indeed, on Tuesday, Danish pension funds sold $100 million in U.S. treasuries, allegedly due to “poor” U.S. finances, though the pension fund’s chief said of the debacle over Greenland: “Of course, that didn’t make it more difficult to take the decision.”

Europe owns twice as many U.S. bonds and equities as the rest of the world combined. If the rest of Europe follows Denmark’s lead, that could be an $8 trillion market at risk, Saravelos argued.

“In an environment where the geoeconomic stability of the western alliance is being disrupted existentially, it is not clear why Europeans would be as willing to play this part,” he wrote.

Back in the U.S., the markets also sold off as the NASDAQ and S&P both fell 2% Tuesday, already shedding the entirety of Greenland’s value on Trump’s threats, University of Michigan economist Justin Wolfers noted. Analysts and investors are uneasy, given the history of Trump declaring a stark tariff before negotiating with the country to take it down, also known as the “TACO”—Trump Always Chickens Out—effect. Investors have been “burnt before by overreacting to tariff threats,” Jim Reid of Deutsche Bank noted. That’s a similar stance to the UBS bank chief. If you react too much to headlines, you’ll miss the great innovation that’s pushed the stock market to record highs for the past three years.

“I wouldn’t really bet against the U.S.,” he said.

The post Selling America is a ‘dangerous bet,’ UBS CEO warns as markets panic appeared first on Fortune.

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