Secondhand shopping is becoming the first choice for many consumers — especially Gen Z.
The trend is reshaping the fashion industry.
The secondhand fashion and luxury market is forecast to grow two to three times as fast as the firsthand market through 2027, according to a November report from The Business of Fashion and McKinsey. Online resale is driving a lot of that growth, and is forecast to grow 16% annually in the next two years.
Part of that growth is driven by a search for value, but there are also more platforms than ever to shop for secondhand goods.
Gen Z has been gravitating toward resale platforms like eBay, Depop, Pickle, and Vinted. Online marketplaces like these accounted for 88% of resale spending in 2024, according to the November report.
Shopping for vintage clothes ignites a sense of individuality that fast-fashion can’t always achieve, three Gen Zers said at a retail conference in January.
President Donald Trump’s tariffs also helped boost the US secondhand market in 2025. Negotiations and uncertainty around imported goods pushed some US shoppers towards more stable options, such as thrifting.
It’s a new year, and the resale market is on track to keep growing. We want to hear where you’re shopping in 2026. Please fill out the survey below.
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