The Atlantic is introducing Premium Plus, a subscription that includes family- and friend-sharing, among other exclusive benefits. This is the first new tier The Atlantic has introduced since it launched a digital subscription in late 2019, and after many years of dramatic subscription growth, The Atlantic is now one of the largest news magazines in the country, with well over 1.4 million subscriptions. Premium Plus benefits include unlimited access for up to four people, one of the most requested features among existing subscribers; a keepsake coffee-table book created exclusively for Premium Plus; and a colorful version of its iconic tote. With the addition of this tier, The Atlantic now has four annual subscription packages, along with an academic rate for students and educators: Premium Plus, at $199; Premium, at $120, which allows sharing for one gift subscription; Print + Digital, starting at $89; and Digital, starting at $79. All subscriptions include full digital access to all of The Atlantic’s journalism, audio, archives, newsletters, and games, along with subscriber-only podcasts, early access to new podcast episodes such as the new season of Autocracy in America, and virtual events. The Atlantic scrapbook, developed by Creative Director Peter Mendelsund and the editorial team, showcases original art and design, photography, and text from across the magazine’s 168 years. In a forward, Editor in Chief Jeffrey Goldberg writes: “We have made this compendium of Atlantic words and art and photography and history because we love our magazine and want to share its omnivorous greatness with our faithful readers.” The book contains treasures such as a handwritten draft of Julia Ward Howe’s “The Battle Hymn of the Republic,” first purchased by The Atlantic for $5 and published in the February 1862 issue; a letter from contributing writer Mark Twain in 1903, who resented paying for a subscription; and recent photography from cover stories about the Maasai in Tanzania and the journey across the Darién Gap. The Atlantic has been significantly expanding its reach over the past decade. Last year, The Atlantic added more than 50 journalists to its staff as part of a major editorial expansion; launched broader coverage of defense, national security, technology, health, and science; began publishing two more print issues annually; introduced a Games hub; launched its first video podcasts; and began offering free digital access to every public U.S. high school. It recently launched The Atlantic Across America, a nationwide tour that will hold events in all 50 states over the next three years. The magazine continues to set new records for subscribers and overall revenue. Press Contacts: Anna Bross and Paul Jackson | The Atlantic [email protected]
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