A.I.-generated artists topping iTunes and Billboard charts. Podcast hosts speaking fluently for hours in languages they do not know. Dead celebrities brought back to life and filling up social-media feeds.
For years, artificial intelligence was a disruption on the horizon. In 2025 it arrived in tangible ways, big and small. Here are a few examples of how A.I. intersected with pop culture in 2025.
An Oscar Season Controversy
In January, the makers of the 2024 film “The Brutalist” revealed that they had partnered with a software company to enhance the Hungarian accents of the lead actors, Adrien Brody and Felicity Jones.
The epic drama about a Hungarian-Jewish architect who survived the Holocaust and remakes his life as an immigrant in America became an awards season favorite. The revelation about the film’s use of A.I. came to light in the lead up to the Oscars and became a major talking point; it was nominated for best picture but fell to “Anora,” while Brody took home the award for best actor.
In April, the Academy of Motion Picture Arts and Sciences clarified its position on the use of A.I. and digital tools, which “neither help nor harm the chances of achieving a nomination.”
The uproar surprised Holly Willis, who teaches at the University of Southern California’s School of Cinematic Arts, and who compared the enhancements to normal postproduction touchups.
“It misses the fact that cinema is completely made up of all kinds of augmentation from lighting to colorization, to the ways in which sound is recorded and shifted and altered in the postproduction process,” Willis said.
A.I.-Generated Musicians Find Success
Over the summer, a new band called Velvet Sundown gained momentum, drawing over one million plays on Spotify in just a few weeks. It was an impressive number for an unknown act. In July, it was revealed that the band wasn’t a band after all, but a “synthetic music project guided by human creative direction, and composed, voiced, and visualized with the support of artificial intelligence.”
The disclosure sparked issues over legitimacy and whether streaming services should be obligated to inform listeners if the music they listen to is artificially manufactured.
Spotify released a statement in September that it was working to reduce the amount of “A.I. slop” on its service amid other efforts to tighten its A.I. policy.
The output from A.I. acts proliferated, though. In November, “Walk My Walk,” a song from an A.I.-generated project named Breaking Rust topped Billboard’s Country Digital Song Sales Chart, and an A.I.-generated musician called Solomon Ray led the iTunes top 100 Christian and gospel albums chart. Also this fall, the traditional hitmaker Timbaland introduced his latest protégé — an A.I. pop singer named TaTa Taktumi. “I call it artist development, re-engineered,” the producer told The New York Times.
A New “Wizard of Oz” Spectacle
Should classics remain untouched and endure as artifacts of the time during which they were created? Or should new technology be embraced as a way to make these classics relevant to new generations? Those questions are at the center of “The Wizard of Oz” run that started at Sphere in Las Vegas in August.
Sphere Entertainment Company spent an estimated $80 million to modernize the 1939 musical, teaming up with Google to make the movie large enough to fit a screen that circles and rises over the viewer, along with other changes. Judy Garland’s Dorothy, for example, is now seen with legs in a scene that was previously a close-up. Voices that had been only heard off screen were now spoken by visible people.
“I think we have to understand this as a movie adaptation,” said Dominic Lees, an associate professor of filmmaking at the University of Reading in Britain. “You can make a really good argument that A.I. here is adapting a pre-existing film into something that mostly looks just like the original film, but is greatly expanded.”
Podcast Hosts Clone Their Voices
Building up a loyal podcast audience was traditionally a byproduct of familiarity between the host and listeners.
The same technology behind popular chatbots can now cut some of the busy work down for podcasters. “Host replicas are already being used to augment, or even replace, in-studio performances, and to translate episodes into other languages,” the Times reporter Reggie Ugwu found.
The risk is that hosts can ostracize the fan bases they worked hard to cultivate. “It entirely undermines the art form,” Nate DiMeo, the host of “Memory Palace” told Ugwu. “The thing you’re listening for is a window into someone else’s consciousness. That is the whole ballgame.”
“Some leading podcasters have tried it out and then decided to drop it, and the big podcast publishers are really shying away from it, and that goes back to broad issues over trust: Will the audience trust this kind of act?” Lees said.
Deceased Celebrities Fill Social Feeds
The debate over artificially-generated videos featuring dead celebrities is only beginning.
In September, OpenAI released Sora 2 AI Video Generator. The A.I. research company prohibits the creation of videos featuring living people, but social networks became inundated with deepfakes of dead celebrities ranging from Tupac Shakur to Bob Ross.
Zelda Williams, the daughter of the late actor Robin Williams, pleaded with online users to stop sending her A.I.-generated videos of her father in October.
“You’re not making art, you’re making disgusting, over-processed hot dogs out of the lives of human beings, out of the history of art and music, and then shoving them down someone else’s throat hoping they’ll give you a little thumbs up and like it,” she wrote. “Gross.”
Meet Tilly Norwood
The September introduction of Tilly Norwood, a realistic-appearing A.I. generated actress, sparked concern in Hollywood over job replacement.
The digital character was promoted by its creator, Eline Van der Velden, as screen-ready and in discussions to sign with a talent agency. In response to criticism, Van der Velden said Norwood was created not as a replacement for human actors but as another vehicle for storytelling.
“To be clear, ‘Tilly Norwood’ is not an actor, it’s a character generated by a computer program that was trained on the work of countless professional performers — without permission or compensation,” SAG-AFTRA said in a statement.
“We’ve had virtual influencers for many years, and this is a part of the internet culture that’s been around,” Willis said. “When you have someone who looks as human as Tilly Norwood does, it really made the acting community think about what our future might hold.”
Top Filmmakers Have Their Say
Some noted directors came out against the use of artificial intelligence in films near the end of the year.
“A.I., particularly generative A.I. — I am not interested, nor will I ever be interested,” Guillermo del Toro, the Oscar winner who directed Netflix’s adaptation of “Frankenstein” told NPR. “I’m 61, and I hope to be able to remain uninterested in using it at all until I croak.”
James Cameron, known for his pioneering use of visual effects, told ComicBook that generative A.I. is not used in his latest film, “Avatar: Fire and Ash.”
“I’m not negative about generative A.I.,” Cameron said. “I just wanted to point out we don’t use it on the ‘Avatar’ films. We honor and celebrate actors. We don’t replace actors. That’s going to find its level. I think Hollywood will be self-policing on that. We’ll find our way through that.”
Disney Reaches a Landmark Agreement
In December, Disney announced it would purchase a $1 billion stake in OpenAI and allow its famed characters onto Sora, the company’s short-form video platform, becoming the first major Hollywood studio to align itself with an A.I. company.
The agreement arrived after Disney, along with Universal, sued Midjourney, an A.I. image generator, in June, arguing that it trained its software and allowed users to “blatantly incorporate and copy Disney’s and Universal’s famous characters.”
This deal will now allow users to make videos featuring those very characters, including from Disney films such as “Toy Story” and “Frozen,” along with animated versions of characters from Marvel properties and “Star Wars” films.
Jonathan Abrams is a Times reporter who writes about the intersections of sports and culture and the changing cultural scenes in the South.
The post 8 Ways A.I. Affected Pop Culture in 2025 appeared first on New York Times.
