Kim Kardashian’s company Skims spoke out about the backlash towards the $148 Accessories Advent Calendar being called a “scam” online.
“We’re aware of the feedback some customers have shared about the Skims Advent Calendar, and we’ve listened carefully,” a rep for the reality star said in a statement to Page Six on the brand’s behalf.
The spokesperson said that since “the calendar didn’t meet expectations,” the company has “personally contacted every customer who purchased the calendar and offered them a choice of a full refund or a Skims credit to put towards other products.”
“We want every customer to be truly happy with what they receive from Skims,” the statement continued. “Their feedback matters to us and will directly shape how we approach future releases.”
Kardashian, 46, and her multi-billion-dollar company came under fire after a TikTok video went viral of a creator unboxing all 12 days of the advent calendar, which contains Skims-branded keychains, silk hair ties, hair pins, a Skims squishy and Christmas ornaments.
After showing off each item, the influencer said, “Kimberly, you’re genuinely about to piss me off. This is way too expensive.”
The uproar continued in the comments section of the video, which has over 64 million views, with one social media user dubbing the product a “box full of pranks.”
“WHAT IN THERE IS 150 DOLLARS KIM?” another fan said, while a different TikToker insisted they “wouldn’t pay $15” for the box.
“This is straight up disrespectful,” someone else commented.
“I bet they weren’t expecting someone to do this. They’re gonna miss out on sales,” another individual wrote.
The Accessories Advent Calendar has sold out and is on a waitlist.
On its site, Skims says the package features “twelve days of fun surprises,” giving buyers a chance to “unwrap a mix of playful items and everyday favorites … from hair accessories to keychains and more.”
Kardashian launched her clothing brand in 2019 initially under the name “Kimono” — a play on her own name and the traditional Japanese T-shaped robe with wide sleeves.
Within two weeks, cultural appropriation comments reached a fever pitch online, and the company was rechristened as Skims.
During a 2019 episode of “Keeping Up with the Kardashians,” the mother of fourinsisted her “intention wasn’t ever to offend anybody” when she originally named her company.
“Foolishly and ignorantly, we never thought that it would be a problem,” she shared, explaining that getting a letter from the mayor of Kyoto, Japan, Daisaku Kadokawa, helped her realize the situation had to be taken “really seriously.”
“Reading that letter, I felt an understanding. I definitely did not want to disrespect a culture,” Kardashian said.
The post Kim Kardashian’s Skims addresses fury over ‘scam’ $148 advent calendar, issues refunds to seething customers appeared first on Page Six.
