Vivek Ramaswamy’s Appalling Campaign Ad

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If you don’t live in Ohio, you’ve probably been blissfully free from thinking about Vivek Ramaswamy since the 2024 Republican presidential primary, which he left after arousing the visceral dislike of pretty much all of his rivals, as well as many voters.

Ramaswamy, who’s now running for Ohio governor, is back in the national spotlight this week, once again in extremely unflattering fashion, because of a campaign ad targeting the Democratic candidate Amy Acton. Acton, a first-time candidate, has leaned heavily on her inspiring biography: She has spoken about experiencing homelessness as well as being raped by her stepfather as a child; she later waited tables and delivered newspapers to put herself through medical school, eventually becoming the director of the Ohio Department of Health.

Most recent polls have shown Acton with a small advantage over Ramaswamy, which may be why his campaign resorted to the appalling commercial. The spot features Acton’s estranged mother, Donna Arthur, accusing her of being an inveterate liar. “She’s lied her entire life,” Arthur says. “My daughter needs help, and she can’t help you if she needs help herself.”

The ad immediately drew both outrage and debunkings. “It’s not surprising that Vivek Ramaswamy has stooped to such a despicable low as to attempt to turn the sexual abuse Amy endured at 12 years old from our birth mother’s husband into a political talking point,” Acton’s brother said in a statement. National Review, the conservative magazine, pointed out that court documents provide extensive backup for Acton’s claims, as does contemporary press coverage. She was removed from her mother’s custody at the time; her mother’s husband, Cledith Arthur, whom she accused, left the state after being indicted for sexual assault. Cledith Arthur, who died in 2004, pleaded not guilty.

For a campaign to cast doubt on a rival’s account of childhood sexual abuse is shocking; to do so despite such evidence is despicable. For years, influential MAGA figures insisted that a conspiracy of pedophiles was running the government and other influential institutions. Now some of them treat pedophilia as no big deal. The Trump administration has tried to downplay the case of Jeffrey Epstein, the late sexual predator who was at one time a close friend of the president’s and maintained ties to other administration officials as well. Ramaswamy is opting to dismiss allegations of pedophilia and use them to smear an opponent. At an event earlier this year, he said that Acton has no vision “other than to complain about what someone else did to her.”

Despite his previous willingness to mock Acton’s abuse, Ramaswamy’s campaign didn’t initially claim the ad. It first became public on Monday via the colorful Buckeye State political blogger D. J. Byrnes, known as the Rooster. The version he posted, received from a tipster, didn’t feature any explanation of who had paid for it. But Ramaswamy has since gone all-in. “It is an ad from our campaign,” Ramaswamy said at an event last night. “I would love for this race and this election to be about the substantive issues that impact Ohioans. And unfortunately, Amy Acton has been hiding from those issues.” Axios reports that Ramaswamy (who recently loaned his own campaign $5 million) will spend $4 million airing it. “This is a campaign-ending moment for Amy Acton,” his campaign manager, Jonathan Ewing, said. “The people who know her best keep warning Ohioans about her.”

This is bold, if not wise: The ad has generated widespread condemnation. Even some right-wing influencers who initially spread it, such as Jackie Chea, have had second thoughts: “I have no idea if Amy’s abuse allegations are true, but if they are, then her mother is the monster … I regret framing the post as if Amy was lying about her mother when I can’t be sure about that.” Another, Dan Bostic, wrote, “I’ve never in my life seen someone do something so stupid. It’s hard to even wrap my brain around how someone could possess such horrible political instinct.” (Laura Loomer continues to endorse it, which is telling in its own way. Vice President Vance, meanwhile, was “disgusted”—but by Republican doubters, not by the commercial. He suggested that anything is justified in the name of winning elections. “Whether the ad was appropriate or not is not really my concern,” he said in Cincinnati today, telling his “fellow elected Republicans” to “stop whining about an advertisement.”)

On the other side of the aisle, liberals see the ad as suicidal. “I am very confident that this ad will backfire and blow up in Ramaswamy’s face,” Dan Pfeiffer, a former aide to Barack Obama, wrote. Any predictions now are premature: Knowing how convincing the ad will be, compared with the backlash, is impossible.

But the ad is another example of how Ramaswamy’s obnoxious personality has turned a race that should have been a safe GOP win into a toss-up. The candidate’s favorability rating is deeply negative. His fellow Republicans continue to dislike him. The outgoing governor, Mike DeWine, whose occasional pangs of conscience make him a profile in near-courage, clearly dreaded endorsing his fellow Republican. And although the national environment is friendly to Democratic candidates this year, no Democrat has won a governor’s race in Ohio since 2006; Donald Trump won the state three times. Acton is a first-time candidate most famous for her association with COVID public-health measures, neither of which is an obvious asset. If Ramaswamy loses, there will be no question about who was responsible.

Related:

The 2026 midterms must-watch list
Vivek Ramaswamy’s truth (From 2023)

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