Victoria’s Secret brought some extra sparkle to its runway on Sunday night.
The brand’s annual fashion show was held in Los Angeles, with models including Adriana Lima and Barbara Palvin donning their wings for the occasion.
One of the most hotly anticipated moments of the 2026 show was the return of the Fantasy Bra, which hadn’t been seen on the Victoria’s Secret runway since 2018.
The bra’s arrival lived up to the hype. Kylie Jenner graced the catwalk in the specialty lingerie, which was designed by Jacob & Co. to be the most expensive Fantasy Bra ever created.
Take a look back at other Fantasy Bras Victoria’s Secret has designed over the years.
The Fantasy Bra was first introduced by Victoria’s Secret in 1996 via a massive New York City billboard.
Worn by Claudia Schiffer, the diamond-encrusted lingerie was dubbed the “Million Dollar Miracle Bra.”
It was modeled for the Victoria’s Secret catalog and advertisements, such as the massive one displayed in New York City.
Tyra Banks wore the next one in 1997.
The “Diamond Dream Bra” was much more understated than the original. It was crafted from white satin, lined with diamonds, and had one 42-carat teardrop gem hanging from its center.
Though the bra cost $3 million, it was never modeled on the Victoria’s Secret Fashion Show runway — only by Banks at a private event held later.
Gisele Bündchen modeled the “Red Hot Fantasy Bra” in 2000.
The ruby-covered bra and matching panties modeled by Bündchen for a catalog were the most expensive lingerie set created by Victoria’s Secret at the time, costing $15 million when they were designed.
Heidi Klum sparkled in 2001 when she donned a less colorful but equally extravagant version of the garment.
Called the “Heavenly Star Fantasy Bra,” the sparkling white piece was decorated with 1,200 Sri Lankan pink sapphires, 2,300 round white diamonds arranged in a wave pattern, and a 90-carat diamond at the center.
It cost $12.5 million on its own, making it the most expensive bra in the world at the time, according to the Guinness World Records. It was also the first Fantasy Bra modeled during a televised Victoria’s Secret Fashion Show.
Karolína Kurková was chosen to debut the 2002 “Star of Victoria Fantasy Bra.”
The $10 million piece had a floral theme, with 1,150 rubies in the shape of roses, 1,600 emeralds arranged like leaves, and diamonds forming smaller flowers around them.
Like its predecessor, this Fantasy Bra also featured a massive diamond in its center — this one a 60-carat Mouawad Mondera stone.
Klum returned in 2003 with an $11 million bra that took 370 hours to make.
Dubbed the “Very Sexy Fantasy Bra,” the 2003 design was a chainmail-style piece made from a mix of 2,809 white diamonds, yellow-orange sapphires, rhodolites, and amethysts.
It also featured the Mouawad Excelsior Diamond —a 69-carat piece cut from the second-largest diamond in the world — hanging from its center.
Likely because it was see-through, Klum modeled it on the runway over a standard red bra.
The “Sexy Splendor Fantasy Bra” took center stage in 2005.
Modeled by Gisele Bündchen, the see-through piece cost $12.5 million and was crafted from 22 rubies and 2,900 pavé-set diamonds in a floral pattern.
Hanging from its middle strap was the 101-carat Mouawad Splendor Diamond pendant.
Kurková modeled her second Fantasy Bra in 2006.
The “Hearts on Fire Fantasy Bra” was one of the most dazzling ever seen on the Victoria’s Secret runway.
Valued at $6.5 million, the silver bra was covered in tiny diamonds from its straps to its cups. It also had two thin straps in the middle, with a 10-carat flower-shaped pendant hanging from them.
Victoria’s Secret put a holiday twist on the famous lingerie in 2007.
The diamond-covered, $4.5 million “Very Sexy Holiday” bra — modeled by Selita Ebanks — stood out thanks to the rubies, emeralds, and yellow sapphires arranged in the shape of holly across its cups.
Its Mouawad gems totaled 1,662.51 carats.
Victoria’s Secret fans saw the dark side of the Fantasy Bra in 2008.
Adriana Lima modeled the $5 million “Black Diamond Fantasy Miracle Bra.”
It was covered in black diamonds and had strings of rubies and white diamonds across it, for a total of 3,900 gems.
Victoria’s Secret kept the edgy aesthetic going in 2009.
The black “Harlequin Fantasy Bra” modeled by Marisa Miller was lined with white diamonds and decorated with brown gems in crisscross patterns — the work of Italian jeweler Damiani.
The $3 million piece also included a 16-carat heart-shaped diamond hanging from its center.
The Fantasy Bra returned to its roots in 2010.
Lima modeled the “Bombshell Fantasy Bra,” a $2 million semi-sheer garment set with 3,000 diamonds, sapphires, and topaz stones, in shapes inspired by stars and constellations.
It took 1,500 hours for Damiani to create the piece.
The 2011 “Fantasy Treasure Bra” was blue and lined with pearls.
Modeled by Miranda Kerr, the $2.5 million bra — designed by London Jewelers of New York — was covered in a mix of 3,400 diamonds, citrines, aquamarines, and pearls, the latter of which were also strung in rows beneath its cups.
Like other Fantasy Bras before it, the 2011 piece featured massive white and yellow diamonds, each weighing around 8 carats, that hung from its center.
Alessandra Ambrosio was selected to walk the 2012 runway in the “Floral Fantasy Bra.”
Another London Jewelers of New York creation, the peach-colored bra was valued at $2.5 million.
It had amethysts, sapphires, rubies, and diamonds in the shape of flowers set in 18-karat pink and yellow gold, as well as a 20-carat radiant-cut diamond hanging from a sparkling pendant.
The “Royal Fantasy Bra” was worn by Candice Swanepoel in 2013.
Designed by Mouawad, the “Royal Fantasy Bra” featured 5,400 multicolored gems — a mix of diamonds, rubies, and sapphires — and 18-karat yellow gold.
Its center stone, adorned with a diamond bow, was a 52-carat pear-shaped ruby.
The next year was the first and only time Victoria’s Secret created two Fantasy Bras.
Crafted over 1,380 hours by Mouawad artists, the “Dream Angels Fantasy Bras” stood out in 2014 thanks to an array of diamonds, rubies, sapphires, and multicolored gems over 18-karat gold.
Adriana Lima modeled the blue version, and Alessandra Ambrosio modeled the red. Each cost $2 million.
The 2015 Fantasy Bra, modeled by Lily Aldridge, had a summer flair.
Called the “Fireworks Fantasy Bra,” the $2 million piece was covered in 6,808 gemstones.
White diamonds covered its cups, while multicolored sapphires, garnets, amethysts, topazes, tourmalines, peridots, quartzes, citrines, and tsavorites were used to create the firework-esque swirls across them.
Jasmine Tookes dazzled in the 2016 “Bright Night Fantasy Bra.”
Created over 700 hours by Aziz and Walid Mouzannar, the $3 million bra was one of the most luxurious ever made for the Victoria’s Secret Fashion Show.
The geometric piece featured 9,000 round-cut diamonds and emeralds in clusters, creating a cutout effect across its cups.
Lais Ribeiro sported the “Champagne Nights Fantasy Bra” in 2017.
This $2 million piece was created with 6,000 white diamonds, yellow sapphires, and blue topazes.
While the bra featured a signature stone hanging from its center — a giant blue topaz — its golden collar with a second loose gem was unique.
Elsa Hosk modeled the Fantasy Bra created by Victoria’s Secret in 2018, before the brand took a hiatus from the runway.
Designed by Atelier Swarovski, the $1 million “Dream Angels Fantasy Bra” was a netted bralette covered in 2,100 tiny diamonds.
It also had diamond-encrusted rope straps and a matching body chain that sat across it.
Kylie Jenner brought the Fantasy Bra back to the Victoria’s Secret runway in 2026.
Jenner walked the runway in the much-anticipated bra, designed by Jacob Arabo of Jacob & Co., to the cheers of Kris Jenner and Timothée Chalamet.
Arabo said ahead of the show that it was his goal to create “the most expensive Fantasy Bra ever made,” and he delivered.
The bra was made entirely of diamonds and gold, unlike bras from past years that had a fabric base. It was made of 4,410 diamonds in total, including a 75.54-carat Natural Fancy Vivid Yellow diamond hanging from the center, as Victoria’s Secret shared on Instagram after the show.
The 2026 Fantasy Bra took over 1,000 hours to make and is worth a whopping $50 million.
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