The Cannes Lions International Festival of Creativity kicks off Monday with a whirlwind week of star-powered soirées, jaw-dropping performances and brand-fueled beach bashes.
One outfit, 3C Ventures, has dropped $3 million on its beach set up, and spent another $2 million on its Monday night invite-only parties, sources told the Post.
The company, founded by Cannes Lions guru Michael Kassan, is hosting its “3Convene Dinner” alongside iHeartMedia and the Walt Disney Company on the chic terrace of Louroc restaurant at the famed Hotel du Cap-Eden-Roc in Antibes.
We hear a select number of CEOs, CMOs and founders have been invited to the ultra-exclusive, multicourse dinner prepared by the glittering restaurant’s Michelin starred team.
After the formal meal, guests will party at an “After Dark” bash, which sees media mammoth Conde Nast joining as a host.
The event — which will include a larger, but still well-curated guest list, is christening a new venue at the Du Cap, called the Pavilion with DJ Questlove playing tunes.
UTA and MediaLink will also hold an “Executive Evening” at the glamorous and storied hotel along with DoorDash Ads. Top comedian Sebastian Manisacalo is set to crack up a VIP crowd that includes athletes and creators.
Also set to entertain guests at the posh bash is Grammy winning singer St. Vincent.
Back in Cannes during the fest, “Candy Shop” rapper 50 Cent will perform for fans at Snapchat Beach, and Charlie Puth will be at Spotify’s VIP cocktail bash, we hear.
The music streaming service has several concerts going on during the week.
Rap superstar Cardi B will also take the stage at Spotify Beach, along with super producer and DJ Mark Ronson and Lola Young.
Chart topper Alex Warren, whose song “Ordinary” is on Billboard’s Hot 100, will be performing another night along with Sombr and indie duo Royel Otis.
Publicis and PayPal Ads are also hosting a concert with “Talk Dirty” singer Jason DeRulo taking the stage in partnership with TikTok at Influential Beach.
The next night, Busta Rhymes will play in support of Big Brothers Big Sisters of America.
Ludacris will headline the FreeWheel Beach Concert, in partnership with NBCUniversal.
The “Act a Fool” rapper is expected to entertain fans with a mix of both throwback songs and his newest hits.
Before Luda hits the stage, guests will be treated to sounds by DJ Namasthy, along with a special guest DJ set by “Summer House” star Kyle Cooke.
Diplo is also taking the decks during the festival.
We hear the megawatt DJ will be spinning at a party for Yahoo.
Sports journalist Taylor Rooks is hosting a late-night bash that promises to go till 5a.m. at Chrystie, a cocktail and cabaret spot.
Expected guests include hitmaker Doechii, “Insecure” star Issa Rae, the Chainsmokers, Janelle Monae, Tinashe, Winnie Harlowe and Shaboozey.
Unik Ernest is holding his annual “Culturin” after-party series. This year the events series kicks off with United Master’s CEO Steve Stoute and “Parks and Recreation” star Rashida Jones.
Meanwhile, Motorola and Pantone are hosting an intimate dinner for top execs at the enviable Michelin starred Villa Archange.
The Lions run through June 20.
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