Woke white women have been melting down over Pantone revealing its annual Color of the Year is a shade of white — with some raging the choice is tone-deaf and is proof the “whitewashing of America has gone too far.”
The company announced last week that its color choice for 2026 was “Cloud Dancer” — a bland off-white shade that Pantone insisted served as a symbol of calm in a hectic society.
But scores of white women immediately kicked off on social media as they accused the company of race-baiting and trying to stir up controversy similar to Sydney Sweeney’s American Eagle “genes” campaign.
“Let’s be honest, whiteness is being weaponized every where right now. It’s in our politics, our media, our police forces, our borders. Instead of reading the room, Pantone basically branded it a lifestyle,” one woman posted on TikTok.
“It’s not just out of touch, it’s symbolic. It’s a reminder of who still controls the narrative. They are openly mocking us, choosing purity white as the cultural color of the year while the rest of us are screaming for humanity.”
“Pantone choosing white or cloudy days as color of the year is a political statement. Call me too woke, I don’t care. I don’t think I’m wrong,” another fumed in a TikTok video.
“It’s giving Sydney Sweeney has good genes. You’re going to choose white and market it as a soothing reset? For who babe? Who is that soothing?”
Others accused the company of trying to “white wash.”
“Did you forget to read the room?” one white woman raged.
Another added, “Did you forget to read the room?”
“Pantonedeaf,” another griped on Instagram.
Meanwhile, some ripped the company’s choice as bland and simply uninspiring.
“Your choice is about as inspired as mayonnaise,” one person commented on Instagram.
Another joked the color choice was a recession indicator, adding that “Pantone can’t afford color this year and neither can anyone else.”
The Pantone Color Institute has been picking a color of the year since 1999.
The Pantone Color of the Year selection process is driven by the color/colors that are bubbling up across design and tying this to the zeitgeist,” a company spokesperson said.
“The emotional resonance inherent in the color is key to the selection process.”
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