KSUBI and Mowalola are two labels that operate at the cornerstone of the cultural zeitgeist. Both the Australian denim outfitter and Nigerian-born London-based designer stay tapped in with the times and trends of youth culture and, respectively, each remain committed to disrupting these trends in their own unique ways.
With that being said, it only makes sense that the two labels have connected on a debut collaboration that bridges each brand’s boundary-blurring vision. Leaning into Y2K styles, the pair delivers a plethora of Gen-Z-geared garments, presented in a straight-outta-2000 campaign shot by Jessica Mae Propper and fronted by a star-studded lineup of up-and-coming rappers: Suki Baby, Skaiwater, Strawberry, Chloe Spence, Izzy Spears and Khadi.
The gritty Los Angeles-set visuals feature the young tastemakers in the capsule’s compilation of new subversize styles. Heavy distressing exists alongside bespoke cheetah print patterns, and a striking Doberman motif surfaces next to, of course, new denim styles – one of which arrives as a contemporary reimagining of ultra-low-rise jean from Ksubi’s early 2000’s archives.
Take a closer look at some of the stills from the nostalgic campaign video below.
“As the vanguard of today’s leading designers, Mowalola was at the top of our list of who we wanted to collaborate next with,” KSUBI Creative Director Pip Edwards explained in a statement.
“As a brand that welcomes controversy with open arms, Mowa’s provocative approach to design and creativity was too tempting to ignore. When we started to bring our world’s and iconic styles together, it soon became clear we were on the cusp of something very exciting. Seeing the brand through Mowa’s lens and vice versa enabled us to push boundaries even further and achieve a collection that truly embodies the defiant spirits of both brands.”
The KSUBI x Mowalola collab capsule is live now at both KSUBI and Mowalola’s official webstores and all KSUBI storefronts worldwide.
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