Executives at Trump Media, the publicly traded company co-founded with President Donald Trump, are going to have some explaining to do as site traffic plunges at an alarming rate.
According to the New York Times, despite the ever-present media attention that his policy pronouncements and personal attacks on the site attract, traffic to the social media platform has collapsed at an alarming rate this summer.
Monthly visitors to the platform declined approximately 36 percent compared to the previous year, according to Similarweb, an online traffic tracking firm, the Times reported, adding, “Monthly visitors to the site fell by a slightly greater amount in June, compared with last year.”
By contrast, larger social media competitors including X and Threads posted higher visitor numbers during the same period.
Trump Media will hold its first earnings conference call with investors and analysts on Monday afternoon after the company reported a net loss of $406 million in the first quarter while generating a mere $871,000 in revenue, primarily from Truth Social advertising.
Similarweb data shows the disparity starkly. For the first seven months of 2025, Truth Social averaged 28 million monthly visits. For the same period in 2026, the average dropped to 25 million visits.
Howard Polskin, publisher of the newsletter “theRighting,” which monitors right-wing media, expressed surprise at the severity of the decline.
“I have been following traffic to Truth Social for years and I am really struck by the steepness of the plunge,” Polskin told the Times. “When you think of how much Trump uses Truth Social as a megaphone you would think the numbers would be skyrocketing.”
The traffic collapse arrives “at a critical time” for Trump Media. Last month, the company launched a controversial premium service offering Wall Street traders instantaneous access to Trump’s posts—a product positioned to provide subscribers trading advantages. Trump Media charges companies up to $100,000 monthly for the early access, but only ten firms have signed up so far, according to the report.
Trump Media stock has plummeted approximately 80 percent since the company went public in March 2024, employs roughly three dozen people, and has reported substantial losses every quarter since its public launch, forcing the removal of chief executive Devin Nunes, a former House member from California who was once one of the president’s biggest defenders before leaving office for the position.
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