Everyone’s in the ‘Same Boat.’
The Zac Brown Band handed out free cruise tickets to more than 37,000 revelers at its Fenway Park show in what the country star branded “the biggest giveaway in history” worth a whopping $40 million.
Brown, 48, announced the reward just before he performed the track “Same Boat” – a song he collaborated with the late “Margaritaville” artist Jimmy Buffett in 2021.
“I’m buying every single person here a cruise for two people on the boat,” the Atlanta-born singer told the legion of fans that had packed into the famous ballpark — home to the Boston Red Sox, NBC10 reported.
“This is the biggest giveaway in history ladies and gentlemen, right here at Fenway Park.”
Concert-goers were told to text “SameBoatBoston” to a special number before 11:59 p.m. Sunday night in order to claim their free cruise.
Zac Brown and his band hold the record for the most consecutive sold-out concerts at Fenway Park. Sunday’s gig was the band’s 15th sold-out show and the giveaway coincided with that milestone.
His band has teamed up with Margaritaville at Sea, which is the lead sponsor for his “Love & Fear Tour,” for the giveaway worth an estimated $40 million.
“We were honored to work alongside Zac to help bring this incredible surprise to life for his fans,” Christopher Ivy, the Margaritaville at Sea CEO, said. “This was an extraordinary way to thank the fans who have supported him throughout his career, and we’re proud to have helped make that incredible vision a once-in-a-lifetime reality.”
Revelers can enjoy their free cruise on certain sailings next year – and they struggled to hide their glee.
“Super excited, looking forward to it.” Jeff Miner, who went to the concert with his wife, told WJAR.
Gianna Lemarier told how fans were initially a little skeptical.
“They’re thinking, ‘what’s the catch?’ But then Zac’s like ‘No, this is what it is,’” she told WHDH.
“How often do you get something completely comped like that? This is amazing.”
“Is he serious?” Nathan Whitcomb, who attended the show with his girlfriend and his parents, told WBZ.
“I didn’t believe it. It didn’t seem real. It was just amazing. I’m still speechless.”
Serina Ryder, who attended the show, said Brown had mentioned there would be an “amazing surprise” and she initially thought he would be performing with Snoop Dogg.
The Zac Brown Band and the iconic rapper collaborated on the 2025 track “Let it Run.”
“Never thought when he announced that he would be giving away a free cruise to every single person in the audience,” she said.
Brown had teased his “Love & Fear Tour” would feature something memorable for fans to treasure.
“We’ve got some new stuff as well because we always want to have a different show whenever we come out,” he told USA Today in April.
“I wanted to show our dedication to them [the fans] and give them something unique.”
The Margaritaville at Sea Beachcomber liner, which will take to the seas in January 2027, features a live music room entitled “Same Boat.”
“Inspired by Zac’s life on the road and passion for the sea, this artist-designed space blends southern soul with signature island state of mind,” the cruise company says.
“Every detail, from the handcrafted stage and artwork to the acoustics and menu, was shaped to reflect Zac’s signature style and the ship’s laid-back rhythms.”
The “Love & Fear” tour rolls onto Pittsburgh, PA, on Aug. 13 where Brown will headline PPG Paints Arena.
He will then perform at Columbus, Ohio, the following night and Columbia, Maryland, on Aug. 15.
Brown will perform at Queens’ Forest Hills Stadium on Aug. 27 and Aug. 28.
Singer-songwriter Grace Potter will support the “Zac Brown Band” for the New York concerts.
The 27-date tour, which started on July 17, runs until November 21, where Brown will round off at Allstate Arena in Rosemont, Illinois.
The Zac Brown Band will also perform in Nassau, The Bahamas, in January for Margaritaville at Sea’s three ship meet-up event that will feature its three vessels Paradise, Islander, and Beachcomber.
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