Olivia Rodrigo has officially begun her new era, and this time she invited her fans to experience it alongside her.
To celebrate the release of her latest album, “You Seem Pretty Sad for a Girl So in Love,” Rodrigo collaborated with American Express to re-create the set of her music video for “The Cure.” The pop-up event, which opened last Thursday and ran until Sunday at Mica Studios, featured props from the video, storyboards, exclusive merchandise and several photo ops for fans.
With a beating felt heart and lab beakers to pose with, the pop-up transformed an industrial studio space in the Arts District into a pastel-painted cardboard hospital. Ahead of the public opening, Rodrigo surprised a small group of AMEX cardholders and select fans.
“I have an album that’s coming out today in about one hour, which is crazy,” Rodrigo said, wearing a blue “Nurses Do It Better” baby tee. “I figured since we’re all here, maybe we should just listen to a few of them together? Would that be cool?”
A little over an hour before the album’s release, Rodrigo played four songs from the album as the room brewed with excitement. She began with “Maggots for Brains,” a song about being so infatuated you can’t focus when your partner is away. Although it was their first listen, the song’s catchy chorus already had fans dancing along.
Rodrigo explained that her next song, “Purple,” paid homage to the aesthetics of her previous albums, “Guts” and “Sour.”
“Obviously, this is my first non-purple album, but I just had to shout out purple somehow,” Rodrigo joked. “This song started out as a love song and sort of devolved from there, so I’ll let you guys be the judge.”
Playing off the somber vibes of “Purple,” Rodrigo played “Less” next. The piano ballad follows the dissolution of a relationship as the couple grows apart.
“I’ve been going back and forth on what the saddest song on the record is, but I think this one might be it,” Rodrigo said.
In a room full of fans, the song struck an emotional chord with many of the listeners. To bring the mood back up, Rodrigo finished the night by playing her new single, “Stupid Song.”
“This next one is a happy one, and it actually has a music video that comes out tonight,” Rodrigo said. “I love this song so much. It’s basically about having such an intense crush on someone that it drives you totally f— insane. I feel like we’ve all been there at some point in our lives.”
After Rodrigo previewed her music, “The Cure” music video exhibition was opened up to the fans. The showcase ranged from interactive photo ops to gallery walls featuring behind-the-scenes photos from the video shoot and Rodrigo’s nurse costume on display. The video’s props, which were primarily designed using cardboard and felt, were displayed in glass cases for visitors to admire.
Dressed in fun fashion including light pink and polka-dot outfits, fans posed throughout the set, re-creating scenes from the music video as “The Cure” played overhead. Many had thrown on a piece of the Los Angeles-exclusive merchandise on sale at the pop-up, with shirts and hats reading “You Seem Pretty Sad for a Girl in Los Angeles.”
So while some fans teared up at her lyrics and others beamed with excitement, everyone was hyped to experience Rodrigo’s new album.
“I really hope you enjoy this little exhibition. It is so gorgeous, and I am so proud of it,” Rodrigo said. “Thank you guys for being here, and I really hope you love ‘You Seem Pretty Sad for a Girl So in Love’ as much as I do.”
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